League table

Ranked by wins minus losses, then wins. A win is a new appointment or a move from another agency; a loss is being replaced; retentions are counted separately. Estimated billings are rarely reported, so the $ columns are mostly empty. Sort by any column.

All time Top 50 of 274 agencies

Rk	Agency	Type	W	L	Ret.	W%	Won $m	Net $m
1	iD Collective	PR	10	0	0	1.000
2	Howatson+Company	creative	9	0	1	1.000
3	BMF	creative	7	0	1	1.000
4	Claxon	media	7	0	0	1.000
5	TAG	digital	7	0	1	1.000
6	72andSunny	creative	6	0	0	1.000
7	Akcelo	creative	6	0	0	1.000
8	Sunday Gravy	creative	6	0	0	1.000
9	Think HQ	creative	6	0	0	1.000
10	This is Flow	media	5	0	1	1.000	16.0	16.0
11	Havas Red	PR	5	0	0	1.000
12	Orange Line	digital	5	0	0	1.000
13	TRP	creative	5	0	0	1.000
14	We Are Social	social	5	0	0	1.000
15	Thinkerbell	creative	5	1	0	.833
16	2045	creative	4	0	0	1.000
17	Atomic 212°	media	4	0	0	1.000
18	Avenue C	media	4	0	0	1.000
19	Bastion	creative	4	0	0	1.000
20	Clemenger BBDO	creative	4	0	0	1.000
21	Dig	creative	4	0	0	1.000
22	Emotive	creative	4	0	0	1.000
23	Hello	creative	4	0	0	1.000
24	Initiative	media	4	0	1	1.000
25	It's Friday	creative	4	0	0	1.000
26	Jaywing	digital	4	0	0	1.000
27	UM	media	4	0	2	1.000
28	Yango	digital	4	1	0	.800
29	303 MullenLowe	creative	3	0	0	1.000
30	AMPR	PR	3	0	0	1.000
31	Accenture Song	media	3	0	0	1.000
32	Agent99	PR	3	0	0	1.000
33	Assembled Media	media	3	0	0	1.000
34	Born	creative	3	0	0	1.000
35	Bread Agency	social	3	0	0	1.000
36	Bureau of Everything	creative	3	0	0	1.000
37	CHEP Network	creative	3	0	0	1.000
38	Compass Studio	PR	3	0	0	1.000
39	Cummins&Partners	creative	3	0	0	1.000
40	DO.	creative	3	0	0	1.000
41	Droga5 ANZ	creative	3	0	0	1.000
42	Example	PR	3	0	1	1.000
43	Five by Five Global	creative	3	0	0	1.000
44	Havas Media	media	3	0	0	1.000
45	Keep Left	PR	3	0	0	1.000
46	Media33	media	3	0	0	1.000
47	Nunn Media	media	3	0	0	1.000
48	Ogilvy	PR	3	0	0	1.000
49	SIXGUN	digital	3	0	0	1.000
50	Shout Digital	digital	3	0	0	1.000

2026 Top 50 of 157 agencies

Rk	Agency	Type	W	L	Ret.	W%	Won $m	Net $m
1	TAG	digital	5	0	0	1.000
2	BMF	creative	4	0	0	1.000
3	Howatson+Company	creative	4	0	0	1.000
4	Bastion	creative	3	0	0	1.000
5	Dentsu	media	3	0	0	1.000
6	It's Friday	creative	3	0	0	1.000
7	Ogilvy	PR	3	0	0	1.000
8	Orange Line	digital	3	0	0	1.000
9	TRP	creative	3	0	0	1.000
10	Think HQ	creative	3	0	0	1.000
11	Tonic Communications	PR	3	0	0	1.000
12	Zenith	media	3	0	1	1.000
13	alt/shift/	social	3	0	0	1.000
14	Yango	digital	3	1	0	.750
15	This is Flow	media	2	0	1	1.000	16.0	16.0
16	Connecting Plots	creative	2	0	0	1.000	3.6	3.6
17	2045	creative	2	0	0	1.000
18	303	creative	2	0	0	1.000
19	AMPR	PR	2	0	0	1.000
20	Accenture Song	media	2	0	0	1.000
21	Atomic 212°	media	2	0	0	1.000
22	Bench Media	media	2	0	0	1.000
23	Clemenger BBDO	creative	2	0	0	1.000
24	Compass Studio	PR	2	0	0	1.000
25	DO.	creative	2	0	0	1.000
26	Dig	creative	2	0	0	1.000
27	Droga5 ANZ	creative	2	0	0	1.000
28	Emotive	creative	2	0	0	1.000
29	Havas Red	PR	2	0	0	1.000
30	Hello	creative	2	0	0	1.000
31	Jaywing	digital	2	0	0	1.000
32	KWP+Partners		2	0	0	1.000
33	MCMPR	PR	2	0	0	1.000
34	Media33	media	2	0	0	1.000
35	Mindshare	media	2	0	0	1.000
36	Orphan	creative	2	0	0	1.000
37	SBCo	PR	2	0	0	1.000
38	SPEED	media	2	0	0	1.000
39	The Digital Picnic	digital	2	0	0	1.000
40	The Royals	creative	2	0	0	1.000
41	The Thoughtful Agency	digital	2	0	0	1.000
42	Today the Brave	creative	2	0	0	1.000
43	Wavemaker Adelaide	media	2	0	0	1.000
44	Windsorborn	creative	2	0	0	1.000
45	noisy		2	0	0	1.000
46	AKA Communications	PR	1	0	0	1.000
47	ATime&Place	creative	1	0	0	1.000
48	Adhesive		1	0	0	1.000
49	Advertising Advantage		1	0	0	1.000
50	Agent99	PR	1	0	0	1.000

2025 Top 50 of 140 agencies

Rk	Agency	Type	W	Ret.	W%
1	iD Collective	PR	6	0	1.000
2	72andSunny	creative	4	0	1.000
3	Howatson+Company	creative	4	1	1.000
4	Avenue C	media	3	0	1.000
5	Initiative	media	3	1	1.000
6	Sunday Gravy	creative	3	0	1.000
7	303 MullenLowe	creative	2	0	1.000
8	AW	creative	2	0	1.000
9	Akcelo	creative	2	0	1.000
10	Assembled Media	media	2	0	1.000
11	BMF	creative	2	1	1.000
12	Born	creative	2	0	1.000
13	Bureau of Everything	creative	2	0	1.000
14	Claxon	media	2	0	1.000
15	Clemenger BBDO	creative	2	0	1.000
16	Connected Media	media	2	0	1.000
17	Enigma	media	2	0	1.000
18	Havas Media	media	2	0	1.000
19	Havas Red	PR	2	0	1.000
20	Jack Taylor	PR	2	0	1.000
21	Jaywing	digital	2	0	1.000
22	Nibble Edge	digital	2	0	1.000
23	Nunn Media	media	2	0	1.000
24	Ogilvy PR	PR	2	0	1.000
25	Orange Line	digital	2	0	1.000
26	PHD	media	2	0	1.000
27	Paper + Spark	PR	2	0	1.000
28	Shout Digital	digital	2	0	1.000
29	TAG	digital	2	0	1.000
30	TRP	creative	2	0	1.000
31	The Brand Agency	creative	2	0	1.000
32	Think HQ	creative	2	0	1.000
33	Thinkerbell	creative	2	0	1.000
34	This is Flow	media	2	0	1.000
35	Tightknit Studio	CX	2	0	1.000
36	Tomoro	media	2	0	1.000
37	WPP Media	media	2	0	1.000
38	We Are Social	social	2	0	1.000
39	WiredCo.	digital	2	1	1.000
40	100% Digital	digital	1	0	1.000
41	Agency Next Door	creative	1	0	1.000
42	Agent99	PR	1	0	1.000
43	Amplify	creative	1	0	1.000
44	Arize Communications	PR	1	0	1.000
45	Atomic 212°	media	1	0	1.000
46	Attention Experts	digital	1	0	1.000
47	Awaken	digital	1	0	1.000
48	Balance Agency		1	0	1.000
49	Bastion	creative	1	0	1.000
50	Berlin		1	0	1.000

2024 Top 50 of 87 agencies

Rk	Agency	Type	W	L	W%
1	Claxon	media	5	0	1.000
2	Akcelo	creative	3	0	1.000
3	UM	media	3	0	1.000
4	iD Collective	PR	3	0	1.000
5	10 Feet Tall	creative	2	0	1.000
6	2045	creative	2	0	1.000
7	72andSunny	creative	2	0	1.000
8	Aperitif Agency	digital	2	0	1.000
9	CHEP Network	creative	2	0	1.000
10	Example	PR	2	0	1.000
11	Five by Five Global	creative	2	0	1.000
12	Havas Media Network	media	2	0	1.000
13	Keep Left	PR	2	0	1.000
14	M+C Saatchi Group	creative	2	0	1.000
15	Maven PR	PR	2	0	1.000
16	Not Another	creative	2	0	1.000
17	REBORN	creative	2	0	1.000
18	SIXGUN	digital	2	0	1.000
19	Sunday Gravy	creative	2	0	1.000
20	TBWA\Melbourne	creative	2	0	1.000
21	Thinkerbell	creative	2	0	1.000
22	We Are Social	social	2	0	1.000
23	Special	creative	2	1	.667
24	303 MullenLowe	creative	1	0	1.000
25	303 MullenLowe Perth	creative	1	0	1.000
26	AMPR	PR	1	0	1.000
27	Accenture Song	media	1	0	1.000
28	Agent99	PR	1	0	1.000
29	Always Human	social	1	0	1.000
30	Atomic 212°	media	1	0	1.000
31	BMF	creative	1	0	1.000
32	Blank Theory	social	1	0	1.000
33	Bohemia	media	1	0	1.000
34	Bread Agency	social	1	0	1.000
35	CHEP Media	media	1	0	1.000
36	Cummins&Partners	creative	1	0	1.000
37	DDB Group Melbourne	creative	1	0	1.000
38	Dig	creative	1	0	1.000
39	Emotive	creative	1	0	1.000
40	EssenceMediacom	media	1	0	1.000
41	FleishmanHillard	PR	1	0	1.000
42	Havas Red	PR	1	0	1.000
43	Hello	creative	1	0	1.000
44	Hopeful Monsters	social	1	0	1.000
45	Howatson+Company	creative	1	0	1.000
46	Impact PR	PR	1	0	1.000
47	Initiative	media	1	0	1.000
48	Leo	creative	1	0	1.000
49	M+C Saatchi Performance	digital	1	0	1.000
50	M+C Saatchi Sport & Entertainment	PR	1	0	1.000