Avenue C
Type: media
Leadership: Elena Giannini (Business Director), Gaby Srour (Media Director), Mark Zala (Digital Director)
Career W-L6-0
Retained0
Net $m+0.0
Clients6
2026 rank62
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 62 |
| 2025 | 3 | 0 | 0 | 0.0 | 0.0 | 0.0 | 7 |
| 2024 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 13 |
| Career | 6 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| AMP | media | 2 June 2025 | 1.4 | |
| Alinta Energy | media | 11 Feb 2025 | 1.7 | |
| KitchenAid | media | 28 Feb 2024 | 2.6 | |
| Maurice Blackburn | media | 3 Aug 2026 | 0.2 | |
| QuickBooks | media | 13 Mar 2024 | 2.6 | |
| Zip Water | media | 13 May 2025 | 1.4 |
Followed Marketers this agency followed to a new brand · All connections
No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
WHY THEY WON Cleary pointed to a record of commercial results, sharp strategic thinking and the quality of its people as the reasons for choosing Avenue C. Tina Cleary on AMP · the move · via Mediaweek, 3 June 2025 · paraphrased
WHY THEY WON Kahveci credited Avenue C with sharp strategic thinking, strong chemistry with the client team and the quality of its people. Babi Kahveci on Alinta Energy · the move · via Mediaweek, 11 Feb 2025 · paraphrased
WHY THEY WON Edwards credited Avenue C with strong chemistry with the client team. Bec Edwards on KitchenAid · the move · via Mediaweek, 28 Feb 2024 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 21 Sept 2026 | Woodford Reserve SEEN IN CREDITS | media | The Host Tux | Campaign Brief |
| 10 Mar 2026 | Rawson Group SEEN IN CREDITS | media | B&T | |
| 10 Oct 2024 | hipages SEEN IN CREDITS | media | Start with hipages | Campaign Brief |
| 20 June 2024 | amaysim SEEN IN CREDITS | media | Hellco | Mediaweek |
| 25 Mar 2025 | Intuit QuickBooks SEEN IN CREDITS | media | Mediaweek | |
| 2 Dec 2025 | Cover-More Travel Insurance SEEN IN CREDITS | media | Like Having Mum On Holiday | B&T |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 3 Aug 2026 | Maurice Blackburn | media | Won | ||
| 2 June 2025 | AMP | media | Won | ||
| 13 May 2025 | Zip Water | media | Won | ||
| 11 Feb 2025 | Alinta Energy | media | Won | ||
| 13 Mar 2024 | QuickBooks | media | Won | ||
| 28 Feb 2024 | KitchenAid | media | Won |