Initiative
Type: media
Leadership: Melissa Fein (CEO), Danielle Galipienzo (Group Business Director & Head of Initiative Impact), Thomas Dodd (National Strategy Director), Karrin Kuyumcian (Associate Strategy Director), Xavier Cramer (Client Director), Sharyn Keller (Client Director), Jo McAlister (CEO), Sam Bailey (Group Investment Director), Alex Glavenko (Associate Director) · 11 people recorded in total
Career W-L4-0
Retained1
Net $m+0.0
Clients5
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 3 | 0 | 1 | 0.0 | 0.0 | 0.0 | 5 |
| 2024 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 47 |
| Career | 4 | 0 | 1 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Aspen Pharmacare Australia | media | 25 Mar 2025 | 1.6 | |
| Crown Resorts | media | 7 Feb 2024 | 2.7 | |
| Ear Science Institute Australia | media | 20 Oct 2025 | 1.0 | |
| Goodman Fielder | media | 13 Jan 2025 | 1.8 | |
| Netflix | media | 17 Feb 2025 | 1.7 |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 20 Oct 2025 | Ear Science Institute Australia | media | Won | ||
| 25 Mar 2025 | Aspen Pharmacare Australia | media | Won | ||
| 17 Feb 2025 | Netflix | media | Won | Wavemaker | |
| 13 Jan 2025 | Goodman Fielder | media | Retained | ||
| 7 Feb 2024 | Crown Resorts | media | Won |