Born
Type: creative
Leadership: David Coupland (Co-founder and Strategy Director), Jenny Lennon (Creative Director), Scott Wrightson (Associate Creative Director), Thea Hayes (Art Director), Anna Leary (Account Director) · 8 people recorded in total
Career W-L4-0
Retained0
Net $m+0.0
Clients4
2026 rank65
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 65 |
| 2025 | 3 | 0 | 0 | 0.0 | 0.0 | 0.0 | 8 |
| Career | 4 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Carma | creative | 18 May 2026 | 0.4 | |
| One Sneaky Cheetah | creative | 23 July 2025 | 1.2 | |
| Unity Bank | creative | 27 May 2025 | 1.4 | |
| Yo-Chi | creative | 27 Mar 2025 | 1.6 |
Followed Marketers this agency followed to a new brand · All connections
No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 1.3 per quote (league)
AGENCY SAYS Coupland said Born was excited to take on Carma. David Coupland on Carma · the move · via Campaign Brief, 18 May 2026 · paraphrased
WHY THEY WON Meier-Murren pointed to the strength of its creative ideas, sharp strategic thinking and a collaborative way of working as the reasons for choosing Born. Emily Meier-Murren on Carma · the move · via Campaign Brief, 18 May 2026 · paraphrased
AGENCY SAYS Lennon said Born was pleased to take on One Sneaky Cheetah, and flagged big plans for the next phase. Jenny Lennon on One Sneaky Cheetah · the move · via Campaign Brief, 23 July 2025 · paraphrased
AGENCY SAYS Coupland said Born was excited to take on Yo-Chi. David Coupland on Yo-Chi · the move · via B&T, 27 Mar 2025 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 5 Feb 2025 | Love to Dream SEEN IN CREDITS | creative | Sleep Like a Baby | Campaign Brief |
| 17 Apr 2024 | Bare SEEN IN CREDITS | creative | The Most Bare Funeral Ad Ever | Campaign Brief |
| 27 Mar 2026 | University of Canberra SEEN IN CREDITS | creative | U CAN | B&T |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 18 May 2026 | Carma | creative | Won | ||
| 23 July 2025 | One Sneaky Cheetah | creative | Won | ||
| 27 May 2025 | Unity Bank | creative | Won | ||
| 27 Mar 2025 | Yo-Chi | creative | Won |