Today the Brave
Type: creative
Leadership: Celia Wallace (Partner), Alyce Gillis (Strategy Partner), Jaimes Leggett (Managing Partner)
Career W-L3-0
Retained0
Net $m+0.0
Clients3
2026 rank44
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 44 |
| 2024 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 102 |
| Career | 3 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Law Partners | creative | 9 Aug 2026 | 0.2 | |
| OMG Group | creative | 30 Mar 2026 | 0.5 | |
| Westmead Fertility Centre | PR | 28 May 2024 | 2.4 |
Followed Marketers this agency followed to a new brand · All connections
No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 0.3 per quote (league)
WHY THEY WON Merrick pointed to a collaborative way of working, the quality of its people and sharp strategic thinking as the reasons for choosing Today the Brave. Jane Merrick on Law Partners · the move · via Campaign Brief, 9 Aug 2026 · paraphrased
AGENCY SAYS Leggett said Today the Brave was pleased to take on Law Partners. Jaimes Leggett on Law Partners · the move · via Campaign Brief, 9 Aug 2026 · paraphrased
AGENCY SAYS Gillis said Today the Brave was pleased to take on OMG Group. Alyce Gillis on OMG Group · the move · via Campaign Brief, 30 Mar 2026 · paraphrased
AGENCY SAYS Wallace said Today the Brave was pleased to take on Westmead Fertility Centre. Celia Wallace on Westmead Fertility Centre · the move · via Campaign Brief, 28 May 2024 · paraphrased
WHY THEY WON Gillan credited Today the Brave with the quality of its people, the strength of its creative ideas and a record of commercial results. Dr Lindsay Gillan on Westmead Fertility Centre · the move · via Campaign Brief, 28 May 2024 · paraphrased
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 9 Aug 2026 | Law Partners | creative | Won | ||
| 30 Mar 2026 | OMG Group | creative | Won | ||
| 28 May 2024 | Westmead Fertility Centre | PR | Won |