TAG
Type: digital
Leadership: Matt Kamen (Director), Adam Ibrahim (Creative Director), Josella Bray (Art Director), Claire Hoyles (Client Services Director), Zoe Goodhardt (Partner), Megan Rose (CEO and Founder), Karla Kempson (Project Director), Halan Susak (Art Director) · 10 people recorded in total
Career W-L7-0
Retained1
Net $m+0.0
Clients8
2026 rank1
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 5 | 0 | 0 | 0.0 | 0.0 | 0.0 | 1 |
| 2025 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 29 |
| 2024 | 0 | 0 | 1 | 0.0 | 0.0 | 0.0 | 84 |
| Career | 7 | 0 | 1 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Fonda | unspecified | 9 Apr 2025 | 1.5 | |
| Fresho | digital | 30 Apr 2026 | 0.5 | |
| Hisense | CX | 4 Feb 2026 | 0.7 | |
| MYOB | other | 24 Oct 2024 | 2.0 | |
| Melbourne Holocaust Museum | social | 30 Mar 2026 | 0.5 | |
| Modibodi | digital | 13 Oct 2025 | 1.0 | |
| Skin Control | digital | 2 Mar 2026 | 0.6 | |
| Sotheby's Melbourne | social | 18 June 2026 | 0.3 |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 18 June 2026 | Sotheby's Melbourne | social | Won | ||
| 30 Apr 2026 | Fresho | digital | Won | ||
| 30 Mar 2026 | Melbourne Holocaust Museum | social | Won | ||
| 2 Mar 2026 | Skin Control | digital | Won | ||
| 4 Feb 2026 | Hisense | CX | Won | ||
| 13 Oct 2025 | Modibodi | digital | Won | ||
| 9 Apr 2025 | Fonda | Won | |||
| 24 Oct 2024 | MYOB | other | Retained |