Fri 16 Oct 2026SOURCED DATA
Agencies › This is Flow

This is Flow

Type: media

Leadership: Jimmy Hyett (CEO)

Career W-L5-0
Retained1
Net $m+16.0
Clients6
2026 rank16

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
202620116.00.016.016
20252000.00.00.042
20241000.00.00.0100
Career50116.00.016.0

Current clients

BrandDisciplineSinceTenureAt risk
Australian Health Vitalitymedia30 Sept 20251.0
Charles Sturt Universitymedia22 July 20260.2
Cranky Healthmedia2 Apr 20260.5
Southern Cross Travel Insurancemedia23 July 20251.2
Workwear Groupmedia7 July 20260.3
Yotomedia4 Dec 20241.9

Followed Marketers this agency followed to a new brand · All connections

No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased · cliché score 1.8 per quote (league)

WHY THEY WON Thompson said This is Flow stood out for sharp strategic thinking, a close cultural match and a record of commercial results. Brooke Thompson on Charles Sturt University · the move · via Campaign Brief, 22 July 2026 · paraphrased
AGENCY SAYS Hyett said This is Flow was eager to take on Charles Sturt University. Jimmy Hyett on Charles Sturt University · the move · via Campaign Brief, 22 July 2026 · paraphrased
WHY THEY WON Willmott said This is Flow stood out for sharp strategic thinking, strong chemistry with the client team and the quality of its people. Jayne Willmott on Workwear Group · the move · via Campaign Brief, 7 July 2026 · paraphrased
AGENCY SAYS Hyett said This is Flow was pleased to take on Workwear Group. Jimmy Hyett on Workwear Group · the move · via Campaign Brief, 7 July 2026 · paraphrased
WHY THEY WON Mortimer said This is Flow stood out for a close cultural match and its data and technology capability. Anthony Mortimer on Cranky Health · the move · via Campaign Brief, 2 Apr 2026 · paraphrased
AGENCY SAYS Hyett said This is Flow was excited to take on Cranky Health, and talked up the brand's standing. Jimmy Hyett on Cranky Health · the move · via Campaign Brief, 2 Apr 2026 · paraphrased
WHY THEY WON Brandt said This is Flow stood out for a record of commercial results, the quality of its people and a collaborative way of working. Steve Brandt on Australian Health Vitality · the move · via Campaign Brief, 30 Sept 2025 · paraphrased
AGENCY SAYS Hyett said This is Flow was excited to take on Australian Health Vitality. Jimmy Hyett on Australian Health Vitality · the move · via Campaign Brief, 30 Sept 2025 · paraphrased
WHY THEY WON Strange said This is Flow stood out for a collaborative way of working, a record of commercial results and a clear grasp of the customer and category. Jess Strange on Southern Cross Travel Insurance · the move · via Campaign Brief, 23 July 2025 · paraphrased
AGENCY SAYS Hyett said This is Flow was pleased to take on Southern Cross Travel Insurance, and flagged big plans for the next phase. Jimmy Hyett on Southern Cross Travel Insurance · the move · via Campaign Brief, 23 July 2025 · paraphrased
WHY THEY WON Bayet said This is Flow stood out for a collaborative way of working, sharp strategic thinking and the strength of its creative ideas. Anaelle Bayet on Yoto · the move · via Campaign Brief, 4 Dec 2024 · paraphrased
AGENCY SAYS Hyett said This is Flow was thrilled to take on Yoto, and talked up the brand's standing. Jimmy Hyett on Yoto · the move · via Campaign Brief, 4 Dec 2024 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
25 June 2026Care Pharmaceuticals SEEN IN CREDITSmediaB&T
24 June 2025Cunard SEEN IN CREDITSmediawhy cruise when you can Cunard?Campaign Brief
15 Apr 2026Southern Cross Travel Insurance SEEN IN CREDITSmediaB&T

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
22 July 2026Charles Sturt UniversitymediaWon
7 July 2026Workwear GroupmediaRetained
2 Apr 2026Cranky HealthmediaWon16.0
30 Sept 2025Australian Health VitalitymediaWon
23 July 2025Southern Cross Travel InsurancemediaWon
4 Dec 2024YotomediaWon