alt/shift/
Type: social
Leadership: Katie Raleigh (Managing Director), Sam Vassos (Managing Director)
Career W-L5-0
Retained0
Net $m+0.0
Clients5
2026 rank4
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 4 | 0 | 0 | 0.0 | 0.0 | 0.0 | 4 |
| 2025 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 150 |
| Career | 5 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| El Jannah | social | 3 May 2026 | 0.5 | |
| Intrepid Travel | PR | 6 Jan 2025 | 1.8 | |
| New South Wales Transport | unspecified | 3 Aug 2026 | 0.2 | |
| OMODA JAECOO | PR | 23 June 2026 | 0.3 | |
| Transport for NSW | unspecified | 2 Aug 2026 | 0.2 |
Followed Marketers this agency followed to a new brand · All connections
No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 1.5 per quote (league)
AGENCY SAYS Vassos said alt/shift/ was thrilled to take on OMODA JAECOO. Sam Vassos on OMODA JAECOO · the move · via Campaign Brief, 23 June 2026 · paraphrased
AGENCY SAYS Raleigh said alt/shift/ was pleased to take on El Jannah, and talked up the brand's standing and stressed the fit between the two teams. Katie Raleigh on El Jannah · the move · via Campaign Brief, 3 May 2026 · paraphrased
WHY THEY WON Issa credited alt/shift/ with a clear grasp of the customer and category, a close cultural match and a collaborative way of working. Adam Issa on El Jannah · the move · via Mediaweek, 3 May 2026 · paraphrased
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 3 Aug 2026 | New South Wales Transport | Won | |||
| 2 Aug 2026 | Transport for NSW | Won | |||
| 23 June 2026 | OMODA JAECOO | PR | Won | ||
| 3 May 2026 | El Jannah | social | Won | ||
| 6 Jan 2025 | Intrepid Travel | PR | Won |