Mindshare
Type: media
Leadership: Maria Grivas (CEO), Christian Solomon (Managing Director), Abhigna Venkatakrishna (Implementation & Activation Director), Chris Solomon (Managing Director)
Career W-L4-2
Retained0
Net $m+0.0
Clients4
2026 rank36
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 36 |
| 2025 | 0 | 2 | 0 | 0.0 | 0.0 | 0.0 | 166 |
| 2024 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 25 |
| Career | 4 | 2 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Asahi Beverages | media | 1 June 2026 | 0.4 | |
| Foot Locker | media | 19 Nov 2024 | 1.9 | |
| University of Melbourne | media | 8 Aug 2024 | 2.2 | |
| Victorian Labor | media | 2 Oct 2026 | 0.0 |
Followed Marketers this agency followed to a new brand · All connections
No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 2 per quote (league)
WHY THEY WON Holt pointed to a collaborative way of working, the strength of its creative ideas and a record of commercial results as the reasons for choosing Mindshare. Jarrod Holt on Asahi Beverages · the move · via Campaign Brief, 1 June 2026 · paraphrased
AGENCY SAYS Grivas said Mindshare was excited to take on Asahi Beverages. Maria Grivas on Asahi Beverages · the move · via Campaign Brief, 1 June 2026 · paraphrased
WHY THEY WON Graham credited Mindshare with a record of commercial results, sharp strategic thinking and a clear grasp of the customer and category. Brendan Graham on Foot Locker · the move · via Mediaweek, 19 Nov 2024 · paraphrased
AGENCY SAYS Grivas said Mindshare was excited to take on Foot Locker. Maria Grivas on Foot Locker · the move · via Mediaweek, 19 Nov 2024 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 14 Apr 2026 | Unilever SEEN IN CREDITS | media | Dirt Is Good | B&T |
| 12 Jan 2026 | NAB SEEN IN CREDITS | media | Your Partner For Every Stage | B&T |
| 15 Aug 2025 | Wild Turkey SEEN IN CREDITS | media | Wild Turkey Music 101 | Campaign Brief |
| 11 June 2025 | Tourism New Zealand SEEN IN CREDITS | media | 100% Pure New Zealand | Campaign Brief |
| 8 Nov 2024 | M&S SEEN IN CREDITS | media | Campaign Brief | |
| 21 Aug 2024 | Peech SEEN IN CREDITS | media | Hawk Tuah In A Tube | Campaign Brief |
| 5 June 2024 | Wild Turkey Bourbon (Campari Group) SEEN IN CREDITS | media | Campaign Brief | |
| 5 Nov 2024 | Hubbl SEEN IN CREDITS | media | B&T |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 2 Oct 2026 | Victorian Labor | media | Won | ||
| 1 June 2026 | Asahi Beverages | media | Won | ||
| 25 Mar 2025 | Aspen Pharmacare Australia | media | Lost | Initiative | |
| 6 Jan 2025 | Volvo | media | Lost | Initiative | |
| 19 Nov 2024 | Foot Locker | media | Won | ||
| 8 Aug 2024 | University of Melbourne | media | Won |