Fri 16 Oct 2026SOURCED DATA
Agencies › Thinkerbell

Thinkerbell

Type: creative

Leadership: Jaime Morgan (Managing Director), Margie Reid (CEO) · 6 people recorded in total

Career W-L6-1
Retained0
Net $m+0.0
Clients6
2026 rank53

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20262100.00.00.053
20252000.00.00.041
20242000.00.00.035
Career6100.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
Dan Murphy’screative28 July 20260.2
Endeavour Groupcreative28 July 20260.2
GWMcreative31 July 20242.2
Hort Innovationcreative22 May 20242.4
Leukaemia Foundationcreative2 Feb 20251.7
Retail Food Groupcreative16 Dec 20250.8

Followed Marketers this agency followed to a new brand · All connections

No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased · cliché score 1.5 per quote (league)

WHY THEY WON Larritt pointed to sharp strategic thinking, the strength of its creative ideas and a record of commercial results as the reasons for choosing Thinkerbell.
strategic thinkingcreativityeffectivenessambitiousthrilled
Catriona Larritt on Endeavour Group · the move · via Campaign Brief, 28 July 2026 · paraphrased
AGENCY SAYS Reid said Thinkerbell was delighted to take on Endeavour Group, and flagged big plans for the next phase.
ambitiousdelightednext chapterprivilege
Margie Reid on Endeavour Group · the move · via Campaign Brief, 28 July 2026 · paraphrased
WHY THEY WON Watt credited Thinkerbell with the strength of its creative ideas, a collaborative way of working and a clear grasp of the customer and category.
creativitypartnershipaudience understandingboldexcitedmeaningful
Tanya Watt on Retail Food Group · the move · via Campaign Brief, 16 Dec 2025 · paraphrased
AGENCY SAYS Netolicky said Thinkerbell was pleased to take on Retail Food Group.
Phillippa Netolicky on Retail Food Group · the move · via Campaign Brief, 16 Dec 2025 · paraphrased
WHY THEY WON Maciver credited Thinkerbell with a record of commercial results and a collaborative way of working.
effectivenesspartnershipnext level
Steve Maciver on GWM · the move · via Campaign Brief, 31 July 2024 · paraphrased
AGENCY SAYS Morgan said Thinkerbell was thrilled to take on GWM.
thrilled
Jaime Morgan on GWM · the move · via Campaign Brief, 31 July 2024 · paraphrased
WHY THEY WON Fifield credited Thinkerbell with sharp strategic thinking, a close cultural match and a collaborative way of working.
strategic thinkingcultural fitpartnershipcan't wait
Brett Fifield on Hort Innovation · the move · via Campaign Brief, 22 May 2024 · paraphrased
AGENCY SAYS Netolicky said Thinkerbell was excited to take on Hort Innovation.
excited
Phillippa Netolicky on Hort Innovation · the move · via Campaign Brief, 22 May 2024 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
30 Sept 2026Bega SEEN IN CREDITScreativeMediaweek
23 Sept 2026Blundstones SEEN IN CREDITScreativeWell WornCampaign Brief
9 Sept 2026Unilever SEEN IN CREDITSPRB&T
6 July 2026TPG SEEN IN CREDITScreativeGreat Value Every Single DayCampaign Brief
23 June 2026GWM New Zealand SEEN IN CREDITScreativeCampaign Brief
18 May 2026Hort Innovation SEEN IN CREDITSmediaCampaign Brief
18 May 2026Hort Innovation SEEN IN CREDITSPRCampaign Brief
4 Mar 2026Super Members Council (SMC) SEEN IN CREDITSmediaB&T
9 Oct 2025VEGEMITE SEEN IN CREDITScreativeB&T
18 Aug 2025Commercial Radio & Audio (CRA) SEEN IN CREDITSmediaCampaign Brief
17 Aug 2025Aussie Broadband SEEN IN CREDITScreativeCampaign Brief
11 Aug 2025Jetstar SEEN IN CREDITSPRCampaign Brief
7 July 2025RealNZ SEEN IN CREDITSPRCampaign Brief
15 June 2025Lion SEEN IN CREDITSPRCampaign Brief
11 Feb 2025GWM SEEN IN CREDITScreativeChuck More InB&T
10 Oct 2024hipages SEEN IN CREDITScreativeStart with hipagesCampaign Brief
2 Sept 2024Lion SEEN IN CREDITScreativeZERO CARBS*. 100% BEER.Mediaweek
15 Apr 2024Bupa SEEN IN CREDITScreativeGood Health is ContagiousCampaign Brief
17 June 2024Dan Murphy’s SEEN IN CREDITScreativeB&T
2 Sept 2025Menulog SEEN IN CREDITScreativeWhatB&T

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
28 July 2026Endeavour GroupcreativeWon
28 July 2026Dan Murphy’screativeWon
6 July 2026Lite n' EasycreativeLostOgilvy
16 Dec 2025Retail Food GroupcreativeWon
2 Feb 2025Leukaemia FoundationcreativeWon
31 July 2024GWMcreativeWon
22 May 2024Hort InnovationcreativeWon