Fri 16 Oct 2026SOURCED DATA
Agencies › UM

UM

Type: media

Leadership: Mark Ryan (Senior Client Director), Phil Ely (Senior Strategy & Planning Director) · 6 people recorded in total

Career W-L7-0
Retained2
Net $m+0.0
Clients9
2026 rank45

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20262020.00.00.045
20251000.00.00.0136
20244000.00.00.03
Career7020.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
AGLmedia2 July 20260.3
AGL Energymedia2 July 20260.3
Australian Governmentmedia14 Aug 20242.2
Canteen Australiamedia29 May 20242.4
Cherymedia25 Feb 20242.6
Dysonmedia12 Mar 20260.6
King Livingmedia24 Jan 20251.7
Levi'smedia2 May 20242.5
Mark Anthony Brandsmedia28 July 20260.2

Followed Marketers this agency followed to a new brand · All connections

No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased

WHY THEY WON Bland credited UM with a collaborative way of working, a close cultural match and a record of commercial results.
partnershipcultural fiteffectivenessexcited
David Bland on AGL · the move · via Campaign Brief, 2 July 2026 · paraphrased
WHY THEY WON Howarth said UM stood out for sharp strategic thinking, a collaborative way of working and a record of commercial results.
strategic thinkingpartnershipeffectivenessthrilled
Anna Howarth on King Living · the move · via B&T, 24 Jan 2025 · paraphrased
WHY THEY WON Cook pointed to sharp strategic thinking, the quality of its people and strong chemistry with the client team as the reasons for choosing UM.
strategic thinkingpeoplechemistrycan't waitpassionate
Janelle Cook on Canteen Australia · the move · via Campaign Brief, 29 May 2024 · paraphrased
WHY THEY WON Vukoja said UM stood out for a record of commercial results, the quality of its people and a collaborative way of working.
effectivenesspeoplepartnershipambitiousdelighted
Mark Vukoja on Chery · the move · via Mediaweek, 26 Feb 2024 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
27 Sept 2024Canteen SEEN IN CREDITSmediaThe Flipside Of CancerB&T
29 Sept 2025SEEK SEEN IN CREDITSmediaSEEK & You Shall FindB&T
2 Sept 2025Menulog SEEN IN CREDITSmediaWhatB&T
7 July 2025Mattel SEEN IN CREDITSmediaCampaign Brief
2 Sept 2024Lion SEEN IN CREDITSmediaZERO CARBS*. 100% BEER.Mediaweek
6 June 2025XXXX SEEN IN CREDITSmediaMediaweek
24 Jan 2025Tooheys SEEN IN CREDITSmediaTooheys On TourB&T
20 Jan 2025eSafety Commissioner SEEN IN CREDITSmediaB&T
24 Nov 2024The NRMA SEEN IN CREDITSmediaCampaign Brief
9 Oct 2024Optus SEEN IN CREDITSmediaCampaign Brief
2 Aug 2024American Express SEEN IN CREDITSmediadrive brand relevanceMediaweek
18 Mar 2024Heineken SEEN IN CREDITSmediaCampaign Brief
23 Jan 2024Lion Australia (XXXX) SEEN IN CREDITSmediaWinch to WinCampaign Brief
14 Jan 2024Birra Moretti Australia SEEN IN CREDITSmediaDeliver-a-NonnaCampaign Brief
7 Jan 2025Meat & Livestock Australia SEEN IN CREDITSmediaMediaweek

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
28 July 2026Mark Anthony BrandsmediaWon
2 July 2026AGLmediaRetained
2 July 2026AGL EnergymediaWon
12 Mar 2026DysonmediaRetained
24 Jan 2025King LivingmediaWon
14 Aug 2024Australian GovernmentmediaWon
29 May 2024Canteen AustraliamediaWon
2 May 2024Levi'smediaWon
25 Feb 2024CherymediaWonAwaken