72andSunny
Type: creative
Leadership: Ross Berthinussen (President ANZ) · 2 people recorded in total
Career W-L6-0
Retained0
Net $m+0.0
Clients6
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 4 | 0 | 0 | 0.0 | 0.0 | 0.0 | 3 |
| 2024 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 11 |
| Career | 6 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| AFL | creative | 29 Jan 2025 | 1.7 | |
| Big W | creative | 9 Apr 2025 | 1.5 | |
| Cadillac | creative | 23 Feb 2025 | 1.6 | |
| MLC | creative | 18 Jan 2024 | 2.7 | |
| Princess Cruises | creative | 13 May 2025 | 1.4 | |
| Stake | creative | 6 May 2024 | 2.4 |
Followed Marketers this agency followed to a new brand · All connections
No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 2.3 per quote (league)
WHY THEY WON Ferguson credited 72andSunny with the quality of its people and a clear grasp of the customer and category. Nick Ferguson on Princess Cruises · the move · via Mediaweek, 13 May 2025 · paraphrased
AGENCY SAYS Berthinussen said 72andSunny was delighted to take on Princess Cruises, and talked up the brand's standing. Ross Berthinussen on Princess Cruises · the move · via Mediaweek, 13 May 2025 · paraphrased
WHY THEY WON Rowed pointed to sharp strategic thinking, the strength of its creative ideas and the quality of its people as the reasons for choosing 72andSunny. Vanessa Rowed on Big W · the move · via Mediaweek, 9 Apr 2025 · paraphrased
AGENCY SAYS Berthinussen said 72andSunny was pleased to take on Big W, and talked up the brand's standing and flagged big plans for the next phase. Ross Berthinussen on Big W · the move · via Mediaweek, 9 Apr 2025 · paraphrased
WHY THEY WON Romeo credited 72andSunny with a clear grasp of the customer and category, the strength of its creative ideas and a close cultural match. Amanda Romeo on AFL · the move · via B&T, 29 Jan 2025 · paraphrased
AGENCY SAYS Berthinussen said 72andSunny was pleased to take on AFL, and talked up the brand's standing and flagged big plans for the next phase. Ross Berthinussen on AFL · the move · via B&T, 29 Jan 2025 · paraphrased
WHY THEY WON Wilmot said 72andSunny stood out for sharp strategic thinking, the strength of its creative ideas and the quality of its people. Bryan Wilmot on Stake · the move · via Campaign Brief, 6 May 2024 · paraphrased
AGENCY SAYS Berthinussen said 72andSunny was pleased to take on Stake. Ross Berthinussen on Stake · the move · via Campaign Brief, 6 May 2024 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 12 Jan 2026 | realestate.com.au SEEN IN CREDITS | creative | B&T | |
| 4 June 2026 | Indeed SEEN IN CREDITS | creative | Jobs Need People | B&T |
| 27 Nov 2024 | Stake SEEN IN CREDITS | creative | Onwards | Mediaweek |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 13 May 2025 | Princess Cruises | creative | Won | ||
| 9 Apr 2025 | Big W | creative | Won | ||
| 23 Feb 2025 | Cadillac | creative | Won | ||
| 29 Jan 2025 | AFL | creative | Won | ||
| 6 May 2024 | Stake | creative | Won | ||
| 18 Jan 2024 | MLC | creative | Won |