TRP
Type: creative
Leadership: Graham Jahne (Head Rigger), Kyle Ross (Head of Strategy) · 6 people recorded in total
Career W-L5-0
Retained0
Net $m+0.0
Clients5
2026 rank9
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 3 | 0 | 0 | 0.0 | 0.0 | 0.0 | 9 |
| 2025 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 30 |
| Career | 5 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| American Tourister | creative | 20 May 2025 | 1.4 | |
| Lard Ass | creative | 19 Apr 2026 | 0.5 | |
| Twisted Healthy Treats | media | 17 July 2025 | 1.2 | |
| Urban Ethos | creative | 25 Feb 2026 | 0.6 | |
| Vitality Brands | creative | 18 May 2026 | 0.4 |
Connections CMOs this agency's leaders have worked with
| Leader | CMO | Brand | Years |
|---|---|---|---|
| Kyle Ross | Lucinda Sabo | Vitality Brands | 2026 to 2026 |
On the record Client reasons and this agency's own words, paraphrased · cliché score 0.8 per quote (league)
WHY THEY WON Sabo pointed to sharp strategic thinking, a collaborative way of working and the strength of its creative ideas as the reasons for choosing TRP. Lucinda Sabo on Vitality Brands · the move · via Campaign Brief, 18 May 2026 · paraphrased
AGENCY SAYS Ross said TRP was thrilled to take on Vitality Brands. Kyle Ross on Vitality Brands · the move · via Campaign Brief, 18 May 2026 · paraphrased
AGENCY SAYS Ross said TRP was pleased to take on Lard Ass. Kyle Ross on Lard Ass · the move · via Campaign Brief, 19 Apr 2026 · paraphrased
WHY THEY WON Vidor credited TRP with sharp strategic thinking, a clear grasp of the customer and category and the strength of its creative ideas. Michael Vidor on Urban Ethos · the move · via Campaign Brief, 25 Feb 2026 · paraphrased
AGENCY SAYS Ross said TRP was pleased to take on Urban Ethos. Kyle Ross on Urban Ethos · the move · via Campaign Brief, 25 Feb 2026 · paraphrased
WHY THEY WON Spies said TRP stood out for sharp strategic thinking, the strength of its creative ideas and strong chemistry with the client team. Cass Spies on Twisted Healthy Treats · the move · via Campaign Brief, 17 July 2025 · paraphrased
AGENCY SAYS Ross said TRP was pleased to take on Twisted Healthy Treats, and flagged big plans for the next phase. Kyle Ross on Twisted Healthy Treats · the move · via Campaign Brief, 17 July 2025 · paraphrased
WHY THEY WON Silveira pointed to a collaborative way of working, the strength of its creative ideas and a close cultural match as the reasons for choosing TRP. Marcio Oliveira da Silveira on American Tourister · the move · via Campaign Brief, 20 May 2025 · paraphrased
AGENCY SAYS Ross said TRP was pleased to take on American Tourister. Kyle Ross on American Tourister · the move · via Campaign Brief, 20 May 2025 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 15 May 2026 | Urban Ethos SEEN IN CREDITS | media | Campaign Brief | |
| 2 July 2025 | Samsonite SEEN IN CREDITS | media | Samsonite Vs The Drag Car | B&T |
| 7 Oct 2025 | Twisted Healthy Treats SEEN IN CREDITS | media | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 18 May 2026 | Vitality Brands | creative | Won | ||
| 19 Apr 2026 | Lard Ass | creative | Won | ||
| 25 Feb 2026 | Urban Ethos | creative | Won | ||
| 17 July 2025 | Twisted Healthy Treats | media | Won | ||
| 20 May 2025 | American Tourister | creative | Won |