Emotive
Type: creative
Leadership: Darren Wright (Group Creative Director), Simon Joyce (CEO & Founder), Hannah Devereux (Head of PR), Michael Porter (Managing Director), Jessica Cluff (Head of Earned Creative), Al Crawford (Strategy Lead), Rupert Taylor (Senior Creative Director), Edward Macaulay (Associate Creative Director), Praveen Vaidyanathan (Strategy Director), Monika Vidovic (Business Director), Hayley-Ritz Pelling (Head of Production) · 17 people recorded in total
Career W-L5-0
Retained0
Net $m+0.0
Clients5
2026 rank28
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 28 |
| 2025 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 19 |
| 2024 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 55 |
| Career | 5 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Activision | creative | 1 Oct 2026 | 0.0 | |
| North | creative | 1 Dec 2025 | 0.9 | |
| Perfection Fresh | creative | 20 May 2025 | 1.4 | |
| THE ICONIC | creative | 22 June 2026 | 0.3 | |
| Weis | creative | 23 Jan 2024 | 2.7 |
Followed Marketers this agency followed to a new brand · All connections
No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 2.3 per quote (league)
WHY THEY WON Robinson pointed to a record of commercial results, its data and technology capability and sharp strategic thinking as the reasons for choosing Emotive. Joanna Robinson on THE ICONIC · the move · via Campaign Brief, 22 June 2026 · paraphrased
AGENCY SAYS McLeod said Emotive was excited to take on THE ICONIC, and talked up the brand's standing and flagged big plans for the next phase. Gavin McLeod on THE ICONIC · the move · via Campaign Brief, 22 June 2026 · paraphrased
WHY THEY WON Purcell credited Emotive with a collaborative way of working. Lauren Purcell on North · the move · via Campaign Brief, 1 Dec 2025 · paraphrased
AGENCY SAYS McLeod said Emotive was pleased to take on North. Gavin McLeod on North · the move · via Campaign Brief, 1 Dec 2025 · paraphrased
WHY THEY WON Gibson said Emotive stood out for the strength of its creative ideas and a clear grasp of the customer and category. Luke Gibson on Perfection Fresh · the move · via Mediaweek, 20 May 2025 · paraphrased
AGENCY SAYS Joyce said Emotive was excited to take on Perfection Fresh, and flagged big plans for the next phase. Simon Joyce on Perfection Fresh · the move · via Mediaweek, 20 May 2025 · paraphrased
AGENCY SAYS Wright said Emotive was excited to take on Weis, and talked up the brand's standing. Darren Wright on Weis · the move · via Campaign Brief, 23 Jan 2024 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 14 Oct 2026 | Breville SEEN IN CREDITS | creative | Because great coffee matters | Mediaweek |
| 4 June 2026 | Nespresso Australia SEEN IN CREDITS | creative | B&T | |
| 13 May 2026 | HelloFresh Australia SEEN IN CREDITS | creative | K-Pop Dinner Hunters | B&T |
| 5 Aug 2024 | Optus SEEN IN CREDITS | creative | No Catch | Campaign Brief |
| 19 Jan 2026 | Google Australia SEEN IN CREDITS | creative | B&T | |
| 12 May 2026 | Four Seasons Naked Condoms SEEN IN CREDITS | creative | B&T | |
| 12 May 2026 | Four Seasons Naked Condoms SEEN IN CREDITS | PR | B&T | |
| 11 May 2026 | Perfection Fresh SEEN IN CREDITS | creative | B&T | |
| 19 Jan 2026 | Google Australia SEEN IN CREDITS | PR | B&T |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 1 Oct 2026 | Activision | creative | Won | ||
| 22 June 2026 | THE ICONIC | creative | Won | Dentsu Creative | |
| 1 Dec 2025 | North | creative | Won | ||
| 20 May 2025 | Perfection Fresh | creative | Won | ||
| 23 Jan 2024 | Weis | creative | Won |