Atomic 212°
Type: media
Leadership: Dani Pearce (Director), Rory Heffernan (Chief Executive Officer), Chris Martin (Director), Ashleigh Pitcher (Client Lead), Karla Silva Villegas (Performance Director), Maddy Papilion (Planning and Trading Director), Sam Bessell (Strategy Director), Kate Lemoine (Group Account Director), Bettina Benjamin (P&T Director) · 15 people recorded in total
Career W-L8-0
Retained0
Net $m+0.0
Clients8
2026 rank22
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 22 |
| 2025 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 58 |
| 2024 | 5 | 0 | 0 | 0.0 | 0.0 | 0.0 | 2 |
| Career | 8 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| BlueScope | media | 2 Sept 2024 | 2.1 | |
| CPA Australia | media | 2 Mar 2026 | 0.6 | |
| Chargrill Charlie | media | 28 Nov 2024 | 1.9 | |
| Chargrill Charlie's | media | 2 Dec 2024 | 1.9 | |
| Darrell Lea | media | 14 June 2024 | 2.3 | |
| Northern Territory Major Events Company | media | 12 Mar 2024 | 2.6 | |
| Origin Energy | media | 28 Jan 2026 | 0.7 | |
| Tennis Australia | media | 7 July 2025 | 1.3 |
Followed Marketers this agency followed to a new brand · All connections
No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 3 per quote (league)
WHY THEY WON White credited Atomic 212° with a record of commercial results, the quality of its people and a collaborative way of working. Lisa White on Chargrill Charlie's · the move · via Campaign Brief, 2 Dec 2024 · paraphrased
AGENCY SAYS Heffernan said Atomic 212° was delighted to take on Chargrill Charlie, and talked up the brand's standing and flagged big plans for the next phase. Rory Heffernan on Chargrill Charlie · the move · via Mediaweek, 28 Nov 2024 · paraphrased
WHY THEY WON Campbell credited Atomic 212° with sharp strategic thinking, the quality of its people and a collaborative way of working. Johanna Campbell on Darrell Lea · the move · via Mediaweek, 14 June 2024 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 10 Sept 2026 | Coopers Brewery SEEN IN CREDITS | media | Prepare for Fugu | Campaign Brief |
| 2 Sept 2025 | Bupa SEEN IN CREDITS | media | Health Stories | B&T |
| 2 Feb 2026 | Coopers SEEN IN CREDITS | media | B&T | |
| 29 Jan 2026 | GWM SEEN IN CREDITS | media | More Can Do | B&T |
| 17 Sept 2025 | Oporto SEEN IN CREDITS | media | Night Mode | B&T |
| 25 Nov 2024 | Red Rooster SEEN IN CREDITS | media | Do Christmas Your Way with Reds | Mediaweek |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 2 Mar 2026 | CPA Australia | media | Won | ||
| 28 Jan 2026 | Origin Energy | media | Won | ||
| 7 July 2025 | Tennis Australia | media | Won | ||
| 2 Dec 2024 | Chargrill Charlie's | media | Won | ||
| 28 Nov 2024 | Chargrill Charlie | media | Won | ||
| 2 Sept 2024 | BlueScope | media | Won | ||
| 14 June 2024 | Darrell Lea | media | Won | ||
| 12 Mar 2024 | Northern Territory Major Events Company | media | Won |