PHD
Type: media
Leadership: Amanda Palenski (Creative Integration Lead), Ella MacDonald (Associate Business Director), Lily McCallum (Associate Digital Director), Mark Jarrett (CEO), Simon Lawson (Managing Director), Mikeah Irving (Media Implementation Account Director), Agne Staraite (Media Implementation Account Director), Tom Lamplugh (Planning Lead), Henry Wilson (Investment Lead), Zac Pritchard (Executive Creative Director), Graham Alvarez-Jarratt (Chief Strategy Officer), David Halter (Chief Practice Officer) · 43 people recorded in total
Career W-L4-1
Retained1
Net $m+0.0
Clients5
2026 rank158
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 1 | 1 | 1 | 0.0 | 0.0 | 0.0 | 158 |
| 2025 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 30 |
| 2024 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 78 |
| Career | 4 | 1 | 1 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| AFL | media | 22 Feb 2024 | 2.6 | |
| ANZ | media | 2 Oct 2026 | 0.0 | |
| Bunnings | media | 8 Oct 2026 | 0.0 | |
| Spirit of Tasmania | media | 4 Aug 2025 | 1.2 | |
| Zurich | media | 24 Jan 2025 | 1.7 |
Followed Marketers this agency followed to a new brand · All connections
No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 1.5 per quote (league)
WHY THEY WON Chadwick said PHD stood out for a record of commercial results, its data and technology capability and sharp strategic thinking. Sian Chadwick on ANZ · the move · via B&T, 2 Oct 2026 · paraphrased
WHY THEY WON Holandsjo said PHD stood out for the quality of its people and a clear grasp of the customer and category. Kylie Holandsjo on Spirit of Tasmania · the move · via B&T, 4 Aug 2025 · paraphrased
AGENCY SAYS Lawson said PHD was excited to take on Spirit of Tasmania, and talked up the brand's standing. Simon Lawson on Spirit of Tasmania · the move · via B&T, 4 Aug 2025 · paraphrased
AGENCY SAYS Jarrett said PHD was thrilled to take on Zurich. Mark Jarrett on Zurich · the move · via B&T, 24 Jan 2025 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 1 Oct 2026 | -196 SEEN IN CREDITS | media | B&T | |
| 19 Aug 2026 | Sealord SEEN IN CREDITS | media | Feed Them Beautiful | Campaign Brief |
| 16 Sept 2025 | Uber Eats SEEN IN CREDITS | media | B&T | |
| 4 Dec 2025 | Suntory Global Spirits SEEN IN CREDITS | media | B&T | |
| 25 May 2026 | Great Northern SEEN IN CREDITS | media | The Great Shout | B&T |
| 4 May 2026 | Asahi Beverages SEEN IN CREDITS | media | Star | B&T |
| 4 Nov 2025 | Victoria Bitter SEEN IN CREDITS | media | Campaign Brief | |
| 23 Sept 2025 | Spark New Zealand SEEN IN CREDITS | media | B&T | |
| 10 Dec 2024 | Dodo Australia SEEN IN CREDITS | media | Campaign Brief | |
| 7 Oct 2024 | Les Mills New Zealand SEEN IN CREDITS | media | Campaign Brief | |
| 20 Aug 2024 | KFC SEEN IN CREDITS | media | Campaign Brief | |
| 24 Aug 2026 | Audi UK SEEN IN CREDITS | media | B&T | |
| 3 Aug 2026 | Domain (Part of CoStar Group) SEEN IN CREDITS | media | B&T | |
| 19 June 2026 | Spark NZ SEEN IN CREDITS | media | B&T | |
| 20 Oct 2025 | Škoda SEEN IN CREDITS | media | B&T | |
| 25 Sept 2025 | PepsiCo SEEN IN CREDITS | media | B&T |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 8 Oct 2026 | Bunnings | media | Won | ||
| 2 Oct 2026 | ANZ | media | Retained | ||
| 9 June 2026 | Asahi Beverages | creative | Lost | BMF | |
| 4 Aug 2025 | Spirit of Tasmania | media | Won | ||
| 24 Jan 2025 | Zurich | media | Won | ||
| 22 Feb 2024 | AFL | media | Won |