Akcelo
Type: creative
Leadership: Jon Kenyon (Managing Partner Melbourne), Aden Hepburn (Founder and Chief Executive), Louise McQuat (Global Creative Director), Simon McCrudden (Brand Strategy Partner), Dave Di Veroli (Chief Strategy Officer), Dave Di Verolit (Chief Strategy Officer), Oskar Westerdal (Creative Partners), Jon Foye (Creative Partners), Kirsty Reynolds (Executive Client Lead), Max Bennett (Business Lead), Pippa O’Regan (Business Lead) · 18 people recorded in total
Career W-L6-0
Retained0
Net $m+0.0
Clients6
2026 rank59
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 59 |
| 2025 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 11 |
| 2024 | 3 | 0 | 0 | 0.0 | 0.0 | 0.0 | 4 |
| Career | 6 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Anytime Fitness | creative | 25 July 2025 | 1.2 | |
| Queensland Airports | creative | 23 Oct 2025 | 1.0 | |
| Red Bull | creative | 1 Apr 2024 | 2.5 | |
| SPC | creative | 12 Feb 2024 | 2.7 | |
| TAC | experiential | 8 Oct 2024 | 2.0 | |
| Virgin Australia | social | 10 June 2026 | 0.4 |
Followed Marketers this agency followed to a new brand · All connections
No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 1.7 per quote (league)
AGENCY SAYS Hepburn said Akcelo was excited to take on Virgin Australia. Aden Hepburn on Virgin Australia · the move · via Campaign Brief, 10 June 2026 · paraphrased
WHY THEY WON Minogue credited Akcelo with sharp strategic thinking, the strength of its creative ideas and a collaborative way of working. Libby Minogue on Virgin Australia · the move · via Campaign Brief, 10 June 2026 · paraphrased
AGENCY SAYS Kenyon said Akcelo was pleased to take on TAC, and talked up the brand's standing. Jon Kenyon on TAC · the move · via Campaign Brief, 8 Oct 2024 · paraphrased
WHY THEY WON Allsopp pointed to sharp strategic thinking, the strength of its creative ideas and a clear grasp of the customer and category as the reasons for choosing Akcelo. Peta Allsopp on SPC · the move · via Campaign Brief, 12 Feb 2024 · paraphrased
AGENCY SAYS Kenyon said Akcelo was excited to take on SPC, and talked up the brand's standing and flagged big plans for the next phase. Jon Kenyon on SPC · the move · via Campaign Brief, 12 Feb 2024 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 9 Oct 2026 | Macca’s SEEN IN CREDITS | social | Campaign Brief | |
| 27 Aug 2026 | Macca’s Australia SEEN IN CREDITS | social | Birdie | B&T |
| 14 May 2026 | World Rugby SEEN IN CREDITS | creative | Campaign Brief | |
| 11 Mar 2026 | PepsiCo ANZ SEEN IN CREDITS | creative | B&T | |
| 3 Sept 2025 | McDonald’s Australia SEEN IN CREDITS | digital | B&T | |
| 11 June 2025 | Macca’s SEEN IN CREDITS | creative | B&T | |
| 19 Mar 2025 | McDonald’s Australia SEEN IN CREDITS | creative | Mediaweek | |
| 20 Nov 2025 | PlayStation AU SEEN IN CREDITS | creative | It Happens on PS5 | B&T |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 10 June 2026 | Virgin Australia | social | Won | ||
| 23 Oct 2025 | Queensland Airports | creative | Won | ||
| 25 July 2025 | Anytime Fitness | creative | Won | ||
| 8 Oct 2024 | TAC | experiential | Won | ||
| 1 Apr 2024 | Red Bull | creative | Won | ||
| 12 Feb 2024 | SPC | creative | Won |