The Royals
Type: creative
Leadership: Steve O’Farrell (Managing Partner), Andrew Siwka (Managing Partner)
Career W-L3-0
Retained0
Net $m+0.0
Clients3
2026 rank42
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 42 |
| 2024 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 98 |
| Career | 3 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Dairy Farmers | creative | 12 June 2024 | 2.3 | |
| Ovolo Hotels | unspecified | 13 Aug 2026 | 0.2 | |
| Pepper Money | creative | 15 Apr 2026 | 0.5 |
Followed Marketers this agency followed to a new brand · All connections
No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 1.3 per quote (league)
AGENCY SAYS O’Farrell said The Royals was pleased to take on Ovolo Hotels. Steve O’Farrell on Ovolo Hotels · the move · via Campaign Brief, 13 Aug 2026 · paraphrased
AGENCY SAYS Siwka said The Royals was excited to take on Pepper Money, and flagged big plans for the next phase. Andrew Siwka on Pepper Money · the move · via Campaign Brief, 15 Apr 2026 · paraphrased
WHY THEY WON Johns said The Royals stood out for a close cultural match, a collaborative way of working and a record of commercial results. Dan Johns on Pepper Money · the move · via Campaign Brief, 15 Apr 2026 · paraphrased
AGENCY SAYS O’Farrell said The Royals was delighted to take on Dairy Farmers. Steve O’Farrell on Dairy Farmers · the move · via Campaign Brief, 12 June 2024 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 14 Apr 2026 | Dairy Farmers SEEN IN CREDITS | creative | B&T | |
| 7 Sept 2025 | Don Smallgoods SEEN IN CREDITS | creative | Campaign Brief | |
| 28 Aug 2025 | More SEEN IN CREDITS | creative | More | Campaign Brief |
| 19 May 2024 | Australian Unity SEEN IN CREDITS | creative | Campaign Brief | |
| 17 Oct 2024 | McMillan Shakespeare SEEN IN CREDITS | creative | Campaign Brief | |
| 18 Aug 2024 | Smartpay SEEN IN CREDITS | creative | hands on for business payments | Campaign Brief |
| 24 June 2026 | Victorian Gambling and Casino Control Commission SEEN IN CREDITS | creative | B&T |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 13 Aug 2026 | Ovolo Hotels | Won | |||
| 15 Apr 2026 | Pepper Money | creative | Won | ||
| 12 June 2024 | Dairy Farmers | creative | Won |