Claxon
Type: media
Leadership: Daniel Willis (CEO), Jade Axford (Chief Growth Officer), James Coulson (Brand Strategy Director)
Career W-L9-0
Retained0
Net $m+0.0
Clients9
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 15 |
| 2024 | 7 | 0 | 0 | 0.0 | 0.0 | 0.0 | 1 |
| Career | 9 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Australian Mentoring Services | digital | 25 Mar 2025 | 1.6 | |
| Better Everyday Project | media | 12 Mar 2025 | 1.6 | |
| Celebrity Ink | media | 10 June 2024 | 2.3 | |
| First or Nothing | media | 5 Nov 2024 | 1.9 | |
| Oroton | digital | 27 May 2024 | 2.4 | |
| Phizz | media | 11 Apr 2024 | 2.5 | |
| Sisu | digital | 20 Mar 2024 | 2.6 | |
| Sisu Clinic | creative | 21 Mar 2024 | 2.6 | |
| Wideline Group | media | 16 June 2024 | 2.3 |
Followed Marketers this agency followed to a new brand · All connections
No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 2.7 per quote (league)
WHY THEY WON Baena pointed to the quality of its people as the reasons for choosing Claxon. Tyronne Baena on Australian Mentoring Services · the move · via Campaign Brief, 25 Mar 2025 · paraphrased
AGENCY SAYS Coulson said Claxon was pleased to take on Australian Mentoring Services. James Coulson on Australian Mentoring Services · the move · via Campaign Brief, 25 Mar 2025 · paraphrased
AGENCY SAYS Axford said Claxon was thrilled to take on Better Everyday Project. Jade Axford on Better Everyday Project · the move · via Campaign Brief, 12 Mar 2025 · paraphrased
WHY THEY WON Speight said Claxon stood out for a close cultural match, a record of commercial results and a collaborative way of working. Jade Speight on First or Nothing · the move · via Campaign Brief, 5 Nov 2024 · paraphrased
WHY THEY WON Hendriks pointed to a collaborative way of working, sharp strategic thinking and the strength of its creative ideas as the reasons for choosing Claxon. Michelle Hendriks on Wideline Group · the move · via Campaign Brief, 16 June 2024 · paraphrased
WHY THEY WON Cohen said Claxon stood out for a collaborative way of working, the strength of its creative ideas and its data and technology capability. Johnny Cohen on Celebrity Ink · the move · via Campaign Brief, 10 June 2024 · paraphrased
AGENCY SAYS Willis said Claxon was excited to take on Celebrity Ink, and talked up the brand's standing. Daniel Willis on Celebrity Ink · the move · via Campaign Brief, 10 June 2024 · paraphrased
WHY THEY WON Lines said Claxon stood out for a collaborative way of working, a close cultural match and the quality of its people. Peter Lines on Oroton · the move · via Campaign Brief, 27 May 2024 · paraphrased
WHY THEY WON Cotter pointed to the quality of its people, its data and technology capability and a collaborative way of working as the reasons for choosing Claxon. Dr Brian Cotter on Sisu · the move · via Campaign Brief, 20 Mar 2024 · paraphrased
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 25 Mar 2025 | Australian Mentoring Services | digital | Won | ||
| 12 Mar 2025 | Better Everyday Project | media | Won | ||
| 5 Nov 2024 | First or Nothing | media | Won | ||
| 16 June 2024 | Wideline Group | media | Won | ||
| 10 June 2024 | Celebrity Ink | media | Won | ||
| 27 May 2024 | Oroton | digital | Won | ||
| 11 Apr 2024 | Phizz | media | Won | ||
| 21 Mar 2024 | Sisu Clinic | creative | Won | ||
| 20 Mar 2024 | Sisu | digital | Won |