Review watch
As at 16 Oct 2026 · 22 government contracts · 1 open reviewsFacts that commonly come before an agency review, each with a source. We do not predict reviews. The estimated review column is our estimate from the published term end and options, not an announced review.
Government contracts Marketing, creative and media · sorted by term end
| Buyer | Contract | Incumbent | Term | Options | Estimated review | Sources |
|---|---|---|---|---|---|---|
| Australian Bureau of Statistics Commonwealth · media | 2026 Census Campaign Advertising (media), CN4244677 | Universal McCann | 19 Apr 2026 to 30 Dec 2026 Term published | Not published | Estimate Ends Dec 2026; tied to MMA | tenders.gov.au |
| Department of Defence Commonwealth · media | Campaign Media Advertising Services (DFR media, under the MMA), CN4253398 | Universal McCann | 30 June 2026 to 29 June 2027 Term published | Annual contract notice under the MMA standing offer | Estimate Follows the Cth MMA, not a separate review | tenders.gov.au |
| Department of Infrastructure, Transport, Regional Development, Communications Commonwealth · creative | Creative advertising services, CN4240323 | TBWA Melbourne | 7 Apr 2026 to 29 June 2027 Term published | Not published | Estimate Ends June 2027 | tenders.gov.au |
| Tourism Australia Commonwealth · creative | Integrated global creative and digital services | Accenture Song (The Monkeys, Droga5) | 1 July 2024 to 30 June 2027 Term published | Two 1-year options Max end 30 June 2029 | Estimate Option decision before July 2027; full re-tender likely 2028 to 2029 | tourism.australia.com · ami.org.au |
| Department of Customer Service NSW · media | Media Agency Services contract CDTD/2848A (mandatory whole of government) | OMD (Omnicom Media) | 1 Oct 2022 to 30 Sept 2027 Term published | Both 12-month options now exercised (to Sep 2026, then Sep 2027) Max end 30 Sept 2027 | Estimate Re-tender expected late 2026 to mid 2027, since no options remain | info.buy.nsw.gov.au · info.buy.nsw.gov.au · adnews.com.au |
| Department of Government Services VIC · media | Master Agency Media Services (MAMS) State Purchase Contract, sole supplier, mandatory | OMD (Omnicom Media) | 30 May 2021 to 5 Oct 2027 Term partly published | Not published; end date already extended past the original term Max end 5 Oct 2027 | Estimate Re-tender expected late 2026 to mid 2027 to replace the contract by Oct 2027 | buyingfor.vic.gov.au · mumbrella.com.au |
| Tourism Tasmania TAS · creative | Lead creative agency | BMF (retained after tender) | 1 Feb 2025 to 31 Jan 2028 Term partly published | Two 2-year options Max end 31 Jan 2032 | Estimate Option decision late 2027 | bmf.com.au · mumbrella.com.au |
| Tourism and Events Queensland QLD · media | Media agency (planning, digital, and from 2026 offline buying) | dentsu Queensland | 1 Mar 2023 to 31 Mar 2028 Term partly published | 2-year extension taken May 2026 Max end 31 Mar 2028 | Estimate Re-tender about mid 2027 to early 2028 | dentsu.com |
| High Speed Rail Authority Commonwealth · creative | Creative and Digital Communication Services, CN4263224 | The Comms Store | 20 July 2026 to 29 June 2028 Term published | Not published | Estimate Ends June 2028 | tenders.gov.au |
| Department of Health, Disability and Ageing Commonwealth · other | Community Engagement Activities, CN4225987 | Think HQ | 5 Mar 2026 to 29 June 2028 Term published | Not published | Estimate Ends June 2028 | tenders.gov.au |
| Department of Finance (Central Advertising System) Commonwealth · media | Master Media Agency services (campaign and non-campaign planning and placement), whole of government | Universal McCann (Mediabrands Australia) | 1 Oct 2024 to 30 June 2028 Term published | Up to 4 years of extensions, in any combination (RFT FIN-2024-MMA-RFT) Max end 30 June 2032 | Estimate Option decision due by early 2028; a full re-tender would need to run from mid 2027 if Finance doesn't extend | tenders.gov.au · tenders.gov.au · finance.gov.au |
| Tourism Western Australia WA · creative | Creative Advertising Services | The Brand Agency | 20 Mar 2024 to 19 Mar 2029 Term partly published | Up to 5 years in total (split not published) Max end 19 Mar 2029 | Estimate Re-tender about 2028; media relationship also changing under the 2026 WA CUA | wa.campaignbrief.com · adnews.com.au |
| Department of Defence (Defence Force Recruiting) Commonwealth · creative | Creative Advertising and Digital Services, CN4112243 | TBWA Melbourne | 15 Nov 2024 to 31 Mar 2029 Term published | 2 extension options Max end 31 Mar 2031 | Estimate Option decision about late 2028; re-tender about 2028 if options aren't taken, otherwise 2030 | tenders.gov.au · campaignbrief.com |
| Tourism Australia Commonwealth · media | Global Media Services, CN4252264 | Zenith Media (Publicis Media Australia); replaced UM | 1 July 2026 to 29 June 2029 Term published | Two 1-year options Max end 30 June 2031 | Estimate Option decision before mid 2029; re-tender about 2030 to 2031 | tenders.gov.au · tourism.australia.com |
| WA Government (Media and Creative Services Common Use Arrangement) WA · media | Media Strategy and Trading (Campaign) and Non-Campaign Advertising categories | Panel: 303, The Brand Agency, OMD WA, Longreach Media (campaign); Initiative (non-campaign) | 1 July 2026 to 30 June 2030 Term published | Options to extend to 2036 Max end 30 June 2036 | Estimate Agency-level splits now being negotiated by Lotteries, Tourism WA, Road Safety Commission and DPC (2026); next CUA review about 2029 to 2030 unless extended. Creative Services category still to be announced | wa.campaignbrief.com |
| Department of the Premier and Cabinet (Master Media Scheme) SA · media | Master Media Scheme (functional and brand campaign media) | Wavemaker Adelaide (functional, sole) and Carat Adelaide (panel) | 1 July 2023 to not published Term not published | Not found in public sources | Estimate Unknown. Check DPC and SA Tenders. A 3+2 structure would point to about 2026 to 2028 | dpc.sa.gov.au · adnews.com.au · mi-3.com.au |
| Queensland Government QLD · media | Whole of government media buying | EssenceMediacom (held since 2004; retained June 2024) | 1 July 2024 to not published Term not published | Not found in public sources | Estimate Unknown term; check QTenders. Retained in a 2024 review | adnews.com.au · mumbrella.com.au |
| Tourism Australia Commonwealth · PR | Public Relations and Social Media Services, US and UK (ATM PROCFY26051) | Not confirmed in sources found | 1 Aug 2026 to not published Term not published | Not published | Estimate Recently tendered (closed 6 Mar 2026); check the AusTender contract notice for term | tenders.gov.au |
| Tourism and Events Queensland QLD · creative | Content and Creative Panel, master brand creative | Rumble (appointed July 2020) | 1 July 2020 to not published Term not published | Not published | Estimate A TEQ 'Creative and Content Services' tender is listed on australiantenders.com.au; status not confirmed | campaignbrief.com · australiantenders.com.au |
| Visit Victoria VIC · creative | Creative and strategic agency partner (retainer) | Not confirmed | Not published to not published Term partly published | Not published | Estimate In review: EOI then RFT, closed Feb 2026; no appointment found | campaignbrief.com · bandt.com.au |
| Transport Accident Commission VIC · creative | Lead creative services (non-exclusive) | DDB Group Melbourne | 1 Oct 2025 to not published Term not published | Not published | Estimate Unknown; previous terms were 3 years, which would point to about 2028 | tac.vic.gov.au · mumbrella.com.au |
| South Australian Tourism Commission SA · creative | Creative services panel (6 agencies) | Frame Creative, Kojo Studios, Simple Integrated Marketing, Showpony, Nation Creative, Fuller Brand Communication | 1 Apr 2023 to not published Term not published | Not published | Estimate Unknown; panel from April 2023. Check SA Tenders | adnews.com.au · campaignbrief.com |
Open reviews Publicly reported as in review · All
| Since | Account | Source |
|---|---|---|
| 22 Sept 2026 | Officeworks media · incumbent Initiative | Mumbrella |
New marketing leads Recorded start in the last 12 months · latest 40
| Since | Brand | Marketing lead | Source |
|---|---|---|---|
| 16 Oct 2026 | dusk | Jeremy Taylor Chief Marketing Officer | Source |
| 14 Oct 2026 | Pirelli | George Albuquerque Trade and Consumer Marketing | Source |
| 14 Oct 2026 | Pirelli Australia | George Albuquerque Trade and Consumer Marketing | Source |
| 13 Oct 2026 | Automobili Lamborghini | Maurizio Pietro Grande Brand Marketing Coordinator | Source |
| 13 Oct 2026 | TaylorMade | Damian Tsouris Marketing Manager | Source |
| 12 Oct 2026 | Defence Health | Roshni Taylor Delivery Lead – Brand and Marketing | Source |
| 12 Oct 2026 | Greencross Vets | Mark Richardson General Manager, Retail Marketing | Source |
| 12 Oct 2026 | Zentera Wool Company | Katrina Comeskey Head of Marketing | Source |
| 11 Oct 2026 | University of New England | Michaela Lobb Director of Marketing | Source |
| 8 Oct 2026 | STRONG Pilates | Kate Doyle-Kwon Head of Franchise Marketing | Source |
| 6 Oct 2026 | ASUS | Samantha Mikhael Consumer Marketing Lead | Source |
| 6 Oct 2026 | Breville | Sophia Downing Global Marketing Specialist | Source |
| 6 Oct 2026 | P&N Bank | Kayleigh Holman Brand Lead | Source |
| 6 Oct 2026 | Vodafone | Bec Darley Group Chief Marketing Officer, TPG Telecom | Source |
| 4 Oct 2026 | Bakers Delight | Jodi Murray-Freedman Chief Marketing Officer | Source |
| 2 Oct 2026 | Spotify Advertising | Bridget Evans Global Head of Business Marketing | Source |
| 1 Oct 2026 | La Trobe University | Mary Dempsey Chief Marketing Officer | Source |
| 30 Sept 2026 | Foodstuffs | Lauren Ness Senior Marketing Manager | Source |
| 28 Sept 2026 | National Basketball League (NBL) | Ben Jenkins Executive General Manager Marketing | Source |
| 28 Sept 2026 | UNSW Sydney | Lee Savage Director Marketing and Content | Source |
| 25 Sept 2026 | Klaviyo | Jamie Domenici Chief Marketing Officer | Source |
| 23 Sept 2026 | DoorDash | Tim Castree Chief Marketing Officer | Source |
| 23 Sept 2026 | bp Australia | Sarah Wilson Brand & Communications Senior Manager, ANZ | Source |
| 22 Sept 2026 | Everlab | Danielle White Head of Brand | Source |
| 21 Sept 2026 | 1st Energy | Ionie Treacy Head of Sales and Marketing | Source |
| 21 Sept 2026 | ABC | Belinda Drew Head of Marketing | Source |
| 16 Sept 2026 | Chery | Peter Stewart General Manager Marketing | Source |
| 15 Sept 2026 | Dodo | Patrice Sutherland Marketing Specialist | Source |
| 15 Sept 2026 | Lyka | Cam Luby Chief Marketing Officer | Source |
| 15 Sept 2026 | Samsung New Zealand | Shannon Watts Group Marketing Director | Source |
| 15 Sept 2026 | Sinch Engage | Gwen Lafage VP Brand | Source |
| 14 Sept 2026 | Australian Wildlife Conservancy | Ava Lawler Chief Marketing & Communications Officer | Source |
| 14 Sept 2026 | Domino's | Dewald DuPlooy Chief Marketing Officer ANZ | Source |
| 11 Sept 2026 | Zip | Krista Castelo Senior Marketing Manager, Brand | Source |
| 11 Sept 2026 | Zip | Krista Castelo Senior Marketing Manager, Brand | Source |
| 9 Sept 2026 | IKEA Alsulaiman (Part of Alsulaiman Group) | Rami Rihani Group Chief Marketing & Communications Officer | Source |
| 8 Sept 2026 | Dare Iced Coffee (Bega Group) | Iced Coffee Patrick Davis- Marketing Manager | Source |
| 7 Sept 2026 | Airbag Man | Aaron Vinnell Marketing and Communications Manager | Source |
| 7 Sept 2026 | B&D Garage Doors | Alysha Deane Marketing Director | Source |
| 6 Sept 2026 | MLC Australia | Ana Weaver Head of Customer Marketing, MasterTrust | Source |
Start dates are often the date a person was first named in the trade press. A new marketing lead is a fact about the brand, not a sign of any decision.