Fri 16 Oct 2026SOURCED DATA
Brands › Bakers Delight

Bakers Delight

Marketing lead: Jodi Murray-Freedman (Chief Marketing Officer, since 4 Oct 2026) · Total appointments: 1

Roster: Sod (digital) SMALL ROSTER

Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

digital
242526
seen: creative
242526
seen: media
242526
SodHERONunn MediaNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
digitalSodCURRENT2 Dec 2024Now1.90

Pitch predictor How it works

Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on Bakers Delight campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
HERO SEEN IN CREDITScreative4 Oct 20264 Oct 20261campaign via Campaign Brief
Nunn Media SEEN IN CREDITSmedia4 Oct 20264 Oct 20261campaign via Campaign Brief
Truce SEEN IN CREDITSproduction4 Oct 20264 Oct 20261campaign via Campaign Brief

Also credited People named once in Bakers Delight campaign credits

Andrew Woodhead (National Creative Director, HERO, Campaign Brief) · Roz Scrimshaw (National Head of Production, HERO, Campaign Brief) · Anais Read (Senior Copywriter, HERO, Campaign Brief) · Katelyn Testa (Senior Art Director, HERO, Campaign Brief) · Kurt Griffin (Group Account Director, HERO, Campaign Brief) · Annabel Ziegeler (Account Director, HERO, Campaign Brief) · Stacey Blease (Group Business Director, Nunn Media, Campaign Brief) · Steven Bale (Account Director, Nunn Media, Campaign Brief) · Ella Redmond Molloy (Account Manager, Nunn Media, Campaign Brief) · Dave Abbott (Online Editor, Via Truce, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
2 Dec 20242 Dec 2024appointmentdigitalSodconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Jodi Murray-FreedmanChief Marketing Officer4 Oct 2026Now

On the record Short paraphrases with links

No quotes logged yet.