bp Australia
Marketing lead: Sarah Wilson (Brand & Communications Senior Manager, ANZ, since 23 Sept 2026) · Total appointments: 1
Roster: Bastion (social) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
social
242526
BastionNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| social | BastionCURRENT | 23 Sept 2026 | Now | 0.1 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 23 Sept 2026 | 23 Sept 2026 | appointment | social | Bastion | confirmed | via Campaign Briefvia B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Sarah Wilson | Brand & Communications Senior Manager, ANZ | 23 Sept 2026 | Now |
On the record Short paraphrases with links
AGENCY SAYS Isbell said Bastion was pleased to take on bp Australia. Paul Isbell · the move · via Campaign Brief, 23 Sept 2026 · paraphrased
WHY THEY WON Wilson said Bastion stood out for sharp strategic thinking, a clear grasp of the customer and category and the strength of its creative ideas. Sarah Wilson · the move · via Campaign Brief, 23 Sept 2026 · paraphrased