Fri 16 Oct 2026SOURCED DATA
Brands › Lyka

Lyka

Marketing lead: Cam Luby (CMO, since 15 Sept 2026) · Total appointments: 1

Roster: Fourteen10 (media) SMALL ROSTER

Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 2new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data2 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

media
242526
seen: creative
242526
seen: media
242526
seen: design
242526
Fourteen1072andSunny SydneyOUTSIDE INAlchemy OneDaniel GosskopfNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaFourteen10CURRENT15 Sept 2026Now0.10

Pitch predictor How it works

Not enough history to predict (2 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on Lyka campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Alchemy One SEEN IN CREDITSmedia8 Oct 20252 July 20265campaign via Campaign Brief
Channel 7 SEEN IN CREDITSproduction2 July 20262 July 20261Poo on the Ground via Campaign Brief
72andSunny Sydney SEEN IN CREDITScreative25 May 202625 May 20262Poo Glorious Poo via B&T
OUTSIDE IN SEEN IN CREDITScreative8 Oct 20259 Oct 20252campaign via Campaign Brief
Byrne Creative SEEN IN CREDITSproduction8 Oct 20259 Oct 20252campaign via Campaign Brief
ARC Post Production SEEN IN CREDITSpost-production8 Oct 20259 Oct 20252campaign via Campaign Brief
Daniel Gosskopf SEEN IN CREDITSdesign8 Oct 20259 Oct 20252campaign via Campaign Brief

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
15 Sept 202615 Sept 2026appointmentmediaFourteen10confirmedvia Mumbrellavia B&T

Marketing leaders

PersonTitleFromTo
Cassandra Do CarmoBrand Marketing Director8 Oct 2025Now
Cam LubyCMO15 Sept 2026Now

On the record Short paraphrases with links

WHY THEY WON Luby credited Fourteen10 with a record of commercial results, the quality of its people and a collaborative way of working.
effectivenesspeoplepartnership
Cam Luby · the move · via Mumbrella, 15 Sept 2026 · paraphrased
AGENCY SAYS Roberts said Fourteen10 was pleased to take on Lyka.
amazing
Cameron Roberts · the move · via Mumbrella, 15 Sept 2026 · paraphrased