Fri 16 Oct 2026SOURCED DATA
Brands › ABC

ABC

Marketing lead: Belinda Drew (Head of Marketing, since 21 Sept 2026) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Loyalty indexNot enough data0 records, needs 3
Avg tenureNot enough data0 records, needs 3
CMO effect0 of 7new CMOs, change in 12 mths · based on 7 records
Next reviewNot enough data7 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

seen: creative
242526
seen: design
242526
Princess A Creative CompanyHowatson+CompanySonar MusicNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Pitch predictor How it works

Not enough history to predict (7 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on ABC campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Princess A Creative Company SEEN IN CREDITScreative21 Sept 202621 Sept 20263campaign via Mumbrella
DIVISION SEEN IN CREDITSproduction21 Sept 202621 Sept 20263campaign via Mumbrella
Sonar Music SEEN IN CREDITSdesign21 Sept 202621 Sept 20263campaign via Mumbrella
Howatson+Company SEEN IN CREDITScreative28 Oct 202428 Oct 20241campaign via Campaign Brief

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Fiona LakeGroup Marketing Manager, Audio28 Oct 2024Now
Melissa TraceyMarketing Manager, Music & Youth28 Oct 2024Now
Alan PigramMarketing Specialist, Music & Youth28 Oct 2024Now
Kirsten NheuMarketing Coordinator, Music & Youth28 Oct 2024Now
Belinda DrewHead of Marketing21 Sept 2026Now
Sarah McDonaldGroup Marketing Manager, Screen21 Sept 2026Now
Anja CherryMarketing Manager, Brand21 Sept 2026Now

On the record Short paraphrases with links

No quotes logged yet.