Chery
Marketing lead: Peter Stewart (General Manager Marketing, since 17 Sept 2026) · Total appointments: 2
Roster: UM (media), Dentsu Creative (creative) SMALL ROSTER
Loyalty indexNot enough data2 records, needs 3
Avg tenureNot enough data2 records, needs 3
CMO effect0 of 3new CMOs, change in 12 mths · based on 5 records
Next reviewNot enough data3 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
creative
242526
seen: creative
242526
UMDentsu CreativeNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Dentsu CreativeCURRENT | 17 June 2025 | Now | 1.3 | 0 |
| media | UMCURRENT | 25 Feb 2024 | Now | 2.6 | 0 |
Pitch predictor How it works
Not enough history to predict (3 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Chery campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Dentsu Creative SEEN IN CREDITS | creative | 17 Sept 2026 | 28 Sept 2026 | 2 | campaign via B&T |
| Collider SEEN IN CREDITS | production | 17 Sept 2026 | 28 Sept 2026 | 2 | campaign via B&T |
| Byrne Creative SEEN IN CREDITS | production | 17 Sept 2026 | 28 Sept 2026 | 2 | campaign via B&T |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 16 Apr 2025 | 17 June 2025 | appointment | creative | Dentsu Creative | confirmed | via Campaign Briefvia B&T | |||
| 25 Feb 2024 | 25 Feb 2024 | appointment | media | UM | reported | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Peter Stewart | General Manager Marketing | 17 Sept 2026 | Now |
| Julian Perri | Brand Manager | 17 Sept 2026 | Now |
| Cheryl Yu | Chery Brand Manager | 17 Sept 2026 | Now |
On the record Short paraphrases with links
WHY THEY WON Harris pointed to the strength of its creative ideas, sharp strategic thinking and strong chemistry with the client team as the reasons for choosing Dentsu Creative. Lucas Harris · the move · via Campaign Brief, 17 June 2025 · paraphrased