Pirelli
Marketing lead: George Albuquerque (Trade and Consumer Marketing, since 14 Oct 2026) · Total appointments: 1
Roster: We Are Different (media) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
We Are DifferentNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | We Are DifferentCURRENT | 14 Oct 2026 | Now | 0.0 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 14 Oct 2026 | 14 Oct 2026 | appointment | media | We Are Different | confirmed | via Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| George Albuquerque | Trade and Consumer Marketing | 14 Oct 2026 | Now |
On the record Short paraphrases with links
WHY THEY WON Albuquerque pointed to strong chemistry with the client team, the quality of its people and sharp strategic thinking as the reasons for choosing We Are Different. George Albuquerque · the move · via Mediaweek, 14 Oct 2026 · paraphrased
AGENCY SAYS Terry said We Are Different was excited to take on Pirelli, and talked up the brand's standing. Stuart Terry · the move · via Mediaweek, 14 Oct 2026 · paraphrased