Fri 16 Oct 2026SOURCED DATA
Brands › Optus

Optus

Marketing lead: Lauren Dawber (Executive General Manager, Marketing, since 7 Apr 2026) · Total appointments: 1

Roster: Momentum (promotional) SMALL ROSTER

Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 11new CMOs, change in 12 mths · based on 12 records
Next reviewNot enough data11 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

promotional
242526
seen: creative
242526
seen: media
242526
seen: design
242526
MomentumDroga5 ANZEwan HarveyHerman UlbergApparentEmotiveAccenture Song MediaAccenture SongUMBeck FeinerJeremy FullerDan MortensenNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
promotionalMomentumCURRENT2 Aug 2026Now0.20

Pitch predictor How it works

Not enough history to predict (11 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on Optus campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Droga5 ANZ SEEN IN CREDITScreative7 Apr 202630 Aug 20263Put down your phone via Campaign Brief
Ewan Harvey SEEN IN CREDITScreative30 Aug 202630 Aug 20261There via Campaign Brief
Beck Feiner SEEN IN CREDITSdesign30 Aug 202630 Aug 20261There via Campaign Brief
Accenture Song Media SEEN IN CREDITSmedia7 Apr 202630 Aug 20263Put down your phone via Campaign Brief
3&7 SEEN IN CREDITSproduction30 Aug 202630 Aug 20261There via Campaign Brief
ARC SEEN IN CREDITSpost-production30 Aug 202630 Aug 20261There via Campaign Brief
Herman Ulberg SEEN IN CREDITScreative7 Apr 20268 Apr 20262Put down your phone via Campaign Brief
Revolver SEEN IN CREDITSproduction7 Apr 20268 Apr 20262Put down your phone via Campaign Brief
The Editors SEEN IN CREDITSpost-production7 Apr 20268 Apr 20262Put down your phone via Campaign Brief
Apparent SEEN IN CREDITScreative24 Feb 202624 Feb 20262Pride Blooms From Yes via B&T
Accenture Song SEEN IN CREDITSmedia24 Feb 202624 Feb 20262Pride Blooms From Yes via B&T
Scoundrel SEEN IN CREDITSproduction5 Aug 20249 Oct 20242No Catch via Campaign Brief
The Machine Room SEEN IN CREDITSpost-production9 Oct 20249 Oct 20241campaign via Campaign Brief
Resonance SEEN IN CREDITSaudio2 Oct 20249 Oct 20242campaign via Campaign Brief
UM SEEN IN CREDITSmedia9 Oct 20249 Oct 20241campaign via Campaign Brief
Jeremy Fuller SEEN IN CREDITSdesign2 Oct 20242 Oct 20241campaign via Campaign Brief
Stevie Ray at McGregor Casting SEEN IN CREDITSproduction2 Oct 20242 Oct 20241campaign via Campaign Brief
Emotive SEEN IN CREDITScreative5 Aug 20245 Aug 20241No Catch via Campaign Brief
Dan Mortensen SEEN IN CREDITSdesign5 Aug 20245 Aug 20241No Catch via Campaign Brief

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
2 Aug 20262 Aug 2026appointmentpromotionalMomentumreportedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Cam LubyHead of Consumer Marketing5 Aug 2024Now
Adam BurlingHead of Brand5 Aug 2024Now
Tom HennesseyMarketing Manager5 Aug 2024Now
David HustwitDirector, Brand2 Oct 2024Now
Alexandra SloaneSenior Director Marketing, Enterprise & Business2 Oct 2024Now
Prue CopeSenior Marketing Manager, Brand9 Oct 2024Now
Akshay SardanaDirector, Product & Channel Marketing9 Oct 2024Now
Lauren DawberExecutive General Manager, Marketing7 Apr 2026Now
Vaness BurrSenior Manager, Brand7 Apr 2026Now
Felicity RossChief Corporate Affairs and Marketing Officer30 Aug 2026Now
Vanessa BurrSenior Manager, Brand30 Aug 2026Now

On the record Short paraphrases with links

WHY THEY WON Dawber said Momentum stood out for a clear grasp of the customer and category, the quality of its people and an integrated, joined-up offering.
audience understandingpeopleintegration
Lauren Dawber · the move · via Campaign Brief, 2 Aug 2026 · paraphrased