THE ICONIC
Marketing lead: Joanna Robinson (Chief Marketing Officer, since 22 June 2026) · Total appointments: 1
Roster: Emotive (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
EmotiveNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | EmotiveCURRENT | 22 June 2026 | Now | 0.3 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 22 June 2026 | 22 June 2026 | appointment | creative | Dentsu Creative | Emotive | confirmed | via Campaign Briefvia B&Tvia Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Joanna Robinson | Chief Marketing Officer | 22 June 2026 | Now |
On the record Short paraphrases with links
WHY THEY WON Robinson pointed to a record of commercial results, its data and technology capability and sharp strategic thinking as the reasons for choosing Emotive. Joanna Robinson · the move · via Campaign Brief, 22 June 2026 · paraphrased
AGENCY SAYS McLeod said Emotive was excited to take on THE ICONIC, and talked up the brand's standing and flagged big plans for the next phase. Gavin McLeod · the move · via Campaign Brief, 22 June 2026 · paraphrased