North
Marketing lead: Lauren Purcell (North’s Head of Marketing, since 1 Dec 2025) · Total appointments: 1
Roster: Emotive (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
EmotiveNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | EmotiveCURRENT | 1 Dec 2025 | Now | 0.9 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 1 Dec 2025 | 1 Dec 2025 | appointment | creative | Emotive | confirmed | via Campaign Briefvia B&Tvia Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Lauren Purcell | North’s Head of Marketing | 1 Dec 2025 | Now |
On the record Short paraphrases with links
WHY THEY WON Purcell credited Emotive with a collaborative way of working. Lauren Purcell · the move · via Campaign Brief, 1 Dec 2025 · paraphrased
AGENCY SAYS McLeod said Emotive was pleased to take on North. Gavin McLeod · the move · via Campaign Brief, 1 Dec 2025 · paraphrased