THE ICONIC moves creative account from Dentsu Creative to Emotive
Brand: THE ICONIC · Discipline: creative · Type: appointment · Confidence: confirmed
Marketing lead at the time: Joanna Robinson
Est. billingsn/a
Announced22 June 2026
Decided22 June 2026
The field
| Agency | Role | Stage |
|---|---|---|
| Dentsu Creative | Incumbent | Lost |
| Emotive | Winner | Appointed |
Sources Links only
- Campaign Brief, 22 June 20260
- B&T, 22 June 20260
- Mediaweek, 22 June 20260
We record facts only and link to the original report. See our editorial policy. Something wrong? Request a correction.
On the record Paraphrased, with tags
WHY THEY WON Robinson pointed to a record of commercial results, its data and technology capability and sharp strategic thinking as the reasons for choosing Emotive. Joanna Robinson on THE ICONIC · the move · via Campaign Brief, 22 June 2026 · paraphrased
AGENCY SAYS McLeod said Emotive was excited to take on THE ICONIC, and talked up the brand's standing and flagged big plans for the next phase. Gavin McLeod on THE ICONIC · the move · via Campaign Brief, 22 June 2026 · paraphrased