Perfection Fresh
Marketing lead: Luke Gibson (Chief Marketing & Innovation Officer, since 20 May 2025) · Total appointments: 1
Roster: Emotive (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 4new CMOs, change in 12 mths · based on 5 records
Next reviewNot enough data4 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
seen: creative
242526
seen: media
242526
EmotiveElevencomWavemakerNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | EmotiveCURRENT | 20 May 2025 | Now | 1.4 | 0 |
Pitch predictor How it works
Not enough history to predict (4 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Perfection Fresh campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Emotive SEEN IN CREDITS | creative | 11 May 2026 | 11 May 2026 | 1 | campaign via B&T |
| Elevencom SEEN IN CREDITS | creative | 5 Nov 2025 | 5 Nov 2025 | 1 | campaign via Campaign Brief |
| Wavemaker SEEN IN CREDITS | media | 5 Nov 2025 | 5 Nov 2025 | 1 | campaign via Campaign Brief |
| Take 2 SEEN IN CREDITS | audio | 5 Nov 2025 | 5 Nov 2025 | 1 | campaign via Campaign Brief |
Also credited People named once in Perfection Fresh campaign credits
Jonathan Nyquist (Director, Taxi Film Productions, Campaign Brief) · Mark Bishop (Producer, Taxi Film Productions, Campaign Brief) · Alice Tschuchnigg (Business Director, Sebastian Revell, B&T) · Jessica Brandt (Line Producer, Emotive Productions, B&T) · Danny Ruhimann (DOP, Emotive Productions, B&T) · James Evans (Photographer, Emotive Productions, B&T) · Billy Wychge (Colourist, Otis Studio, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 20 May 2025 | 20 May 2025 | appointment | creative | Emotive | confirmed | via Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Luke Gibson | Chief Marketing & Innovation Officer | 20 May 2025 | Now |
| Kristie Emerson | Group Marketing Manager | 11 May 2026 | Now |
| Kiran Afzal | Brand Manager | 11 May 2026 | Now |
| Marcelina Brodka | Brand Manager | 11 May 2026 | Now |
On the record Short paraphrases with links
WHY THEY WON Gibson said Emotive stood out for the strength of its creative ideas and a clear grasp of the customer and category. Luke Gibson · the move · via Mediaweek, 20 May 2025 · paraphrased
AGENCY SAYS Joyce said Emotive was excited to take on Perfection Fresh, and flagged big plans for the next phase. Simon Joyce · the move · via Mediaweek, 20 May 2025 · paraphrased