North appoints Emotive for creative
North appoints Emotive for creative. Reported on 1 Dec 2025 (confirmed), sources: Campaign Brief, B&T.
Brand: North · Discipline: creative · Type: appointment · Confidence: confirmed
Marketing lead at the time: Lauren Purcell
Est. billingsn/a
Announced1 Dec 2025
Decided1 Dec 2025
The field
| Agency | Role | Stage |
|---|---|---|
| Emotive | Winner | Appointed |
Sources Links only
- Campaign Brief, 1 Dec 20250
- B&T, 2 Dec 20250
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On the record Paraphrased, with tags
WHY THEY WON Purcell credited Emotive with a collaborative way of working. Lauren Purcell on North · the move · via Campaign Brief, 1 Dec 2025 · paraphrased
AGENCY SAYS McLeod said Emotive was pleased to take on North. Gavin McLeod on North · the move · via Campaign Brief, 1 Dec 2025 · paraphrased