Google Australia
Marketing lead: Suzana Ristevski (Chief Marketing Officer, since 19 Jan 2026) · Total appointments: 1
Roster: Poem (PR) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 5new CMOs, change in 12 mths · based on 6 records
Next reviewNot enough data5 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
PR
242526
seen: creative
242526
seen: media
242526
seen: PR
242526
PoemEmotiveMFGMedia Futures GroupPHD AustraliaNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| PR | PoemCURRENT | 16 Dec 2024 | Now | 1.8 | 0 |
Pitch predictor How it works
Not enough history to predict (5 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Google Australia campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Emotive SEEN IN CREDITS | creative | 19 Jan 2026 | 26 May 2026 | 2 | campaign via B&T |
| Emotive SEEN IN CREDITS | PR | 19 Jan 2026 | 19 Jan 2026 | 1 | campaign via B&T |
| Somesuch SEEN IN CREDITS | production | 19 Jan 2026 | 19 Jan 2026 | 1 | campaign via B&T |
| The Lift SEEN IN CREDITS | production | 19 Jan 2026 | 19 Jan 2026 | 1 | campaign via B&T |
| MFG SEEN IN CREDITS | media | 19 Jan 2026 | 19 Jan 2026 | 1 | campaign via B&T |
| Media Futures Group SEEN IN CREDITS | media | 8 Apr 2024 | 8 Apr 2024 | 1 | campaign via Campaign Brief |
| PHD Australia SEEN IN CREDITS | media | 23 Jan 2024 | 24 Jan 2024 | 2 | campaign via Campaign Brief |
| The Editors SEEN IN CREDITS | post-production | 23 Jan 2024 | 24 Jan 2024 | 2 | campaign via Campaign Brief |
| Otis SEEN IN CREDITS | audio | 23 Jan 2024 | 24 Jan 2024 | 2 | campaign via Campaign Brief |
Also credited People named once in Google Australia campaign credits
Tyler Ronaldson (Senior Account Manager, Sebastian Revell, B&T) · Cate Hartmann (Senior Producer, Sebastian Revell, B&T) · Hannah Devereux (Head of PR, Emotive, B&T) · Isaac Lock (Director, Somesuch, B&T) · Tara Riddell (Executive Producer, Somesuch, B&T) · Oliver Ford (DOP, Somesuch, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 16 Dec 2024 | 16 Dec 2024 | appointment | PR | Poem | confirmed | via Campaign Briefvia Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Suzana Ristevski | Chief Marketing Officer | 19 Jan 2026 | Now |
| Julia Davis | Director of Devices Marketing | 19 Jan 2026 | Now |
| Nicole Lendarduzzi | Senior Marketing Manager | 19 Jan 2026 | Now |
| Nicholas Hirst | Marketing Manager | 19 Jan 2026 | Now |
| Maggie Pan | Marketing Manager | 19 Jan 2026 | Now |
On the record Short paraphrases with links
WHY THEY WON Maurer credited Poem with the strength of its creative ideas, a close cultural match and strong chemistry with the client team. Katrin Maurer · the move · via Campaign Brief, 16 Dec 2024 · paraphrased
AGENCY SAYS Raleigh said Poem was delighted to take on Google Australia, and talked up the brand's standing. Katie Raleigh · the move · via Campaign Brief, 16 Dec 2024 · paraphrased