VML
Type: creative
Leadership: Jake Barrow (Executive Creative Director), James Wills (Creative Director), Robyn Bergmann (Creative Director), Sarah Bailey (Managing Director), Amanda Chen (Art Director), Lewis Brown (Head of Design), Alison Tilling (Chief Strategy Officer), Alan Patterson (Strategy Director), Johan Borg (Managing Director), Adam Kennedy (Managing Director), Andrew Kolb (Head of Strategy), Dilip Garga (Strategy Director) · 57 people recorded in total
Career W-L2-2
Retained1
Net $m+0.0
Clients3
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 137 |
| 2024 | 1 | 2 | 1 | 0.0 | 0.0 | 0.0 | 119 |
| Career | 2 | 2 | 1 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Kubota | creative | 16 Sept 2025 | 1.1 | |
| Linkt | creative | 14 Nov 2024 | 1.9 | |
| Monash University | creative | 7 Feb 2024 | 2.7 |
Followed Marketers this agency followed to a new brand · All connections
No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 2.5 per quote (league)
WHY THEY WON Basile credited VML with the quality of its people, a collaborative way of working and a clear grasp of the customer and category. Mark Basile on Kubota · the move · via Campaign Brief, 16 Sept 2025 · paraphrased
AGENCY SAYS Tout said VML was thrilled to take on Kubota, and talked up the brand's standing. Vanessa Tout on Kubota · the move · via Campaign Brief, 16 Sept 2025 · paraphrased
WHY THEY WON Jackson pointed to value for money, a collaborative way of working and its data and technology capability as the reasons for choosing VML. Chris Jackson on Linkt · the move · via Campaign Brief, 14 Nov 2024 · paraphrased
WHY THEY WON Marrone credited VML with sharp strategic thinking, the quality of its people and a record of commercial results. Fabian Marrone on Monash University · the move · via Campaign Brief, 7 Feb 2024 · paraphrased
AGENCY SAYS Barrow said VML was excited to take on Monash University. Jake Barrow on Monash University · the move · via Campaign Brief, 7 Feb 2024 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 7 Oct 2026 | Colgate-Palmolive (Home Care brand: Cuddly) SEEN IN CREDITS | creative | Permastink | Campaign Brief |
| 1 Apr 2026 | Kubota SEEN IN CREDITS | creative | Love Tough | Campaign Brief |
| 29 Aug 2025 | Colgate-Palmolive SEEN IN CREDITS | creative | B&T | |
| 26 June 2025 | Nestlé SEEN IN CREDITS | creative | Bring the Fun | Campaign Brief |
| 17 June 2024 | Defence Force Recruiting SEEN IN CREDITS | creative | Campaign Brief | |
| 3 Sept 2024 | RACQ SEEN IN CREDITS | creative | You with RACQ? | Campaign Brief |
| 8 July 2024 | NSW SES SEEN IN CREDITS | creative | Campaign Brief | |
| 20 June 2024 | Queensland University of Technology (QUT) SEEN IN CREDITS | creative | Real World | Campaign Brief |
| 17 Apr 2024 | Flight Centre Travel Group SEEN IN CREDITS | creative | Campaign Brief | |
| 18 Mar 2024 | Defence SEEN IN CREDITS | creative | Mediaweek | |
| 9 Oct 2026 | Colgate-Palmolive (Cuddly) SEEN IN CREDITS | creative | B&T | |
| 4 Dec 2025 | Victorian Infrastructure Delivery Authority (VIDA) SEEN IN CREDITS | creative | More Ways To Move | B&T |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 16 Sept 2025 | Kubota | creative | Won | ||
| 21 Nov 2024 | Defence Force Recruiting | creative | Lost | TBWA\Melbourne | |
| 14 Nov 2024 | Linkt | creative | Won | ||
| 14 Nov 2024 | The Lottery Corporation | creative | Lost | Special | |
| 7 Feb 2024 | Monash University | creative | Retained |