Fri 16 Oct 2026SOURCED DATA
Brands › Colgate-Palmolive

Colgate-Palmolive

Marketing lead: Anthony Crewes (Marketing Director South Pacific, since 27 Aug 2025) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Loyalty indexNot enough data0 records, needs 3
Avg tenureNot enough data0 records, needs 3
CMO effect0 of 4new CMOs, change in 12 mths · based on 4 records
Next reviewNot enough data4 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

seen: creative
242526
seen: media
242526
seen: experiential
242526
seen: design
242526
VMLWavemakerWavemaker ANZPerformance: Ramsay Robertson-KirkwoodSonarNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Pitch predictor How it works

Not enough history to predict (4 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on Colgate-Palmolive campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
VML SEEN IN CREDITScreative27 Aug 202529 Aug 20252Finally! via Campaign Brief
Sonar SEEN IN CREDITSdesign27 Aug 202529 Aug 20252Finally! via Campaign Brief
Wavemaker SEEN IN CREDITSmedia27 Aug 202529 Aug 20252Finally! via Campaign Brief
Performance: Ramsay Robertson-Kirkwood SEEN IN CREDITSexperiential27 Aug 202529 Aug 20252Finally! via Campaign Brief
Wavemaker ANZ SEEN IN CREDITSmedia4 July 202427 Sept 20244campaign via Campaign Brief
Sonar Casting: i4 Casting SEEN IN CREDITSaudio26 Sept 202427 Sept 20242Paahhlmolive via Campaign Brief
Sonar SEEN IN CREDITSaudio4 July 202427 Sept 20242campaign via Campaign Brief
i4 Casting-END- SEEN IN CREDITSproduction27 Sept 202427 Sept 20241Wash in the World via Mediaweek
Collider SEEN IN CREDITSproduction4 July 20244 July 20241campaign via Campaign Brief

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Anthony CrewesMarketing Director South Pacific27 Aug 2025Now
Ashleigh WrightMarketing Director Home & Personal Care27 Aug 2025Now
Kate CattanachHome Care Group Brand Manager27 Aug 2025Now
Lottie FryFabric Care Brand Manager27 Aug 2025Now

On the record Short paraphrases with links

No quotes logged yet.