Fri 16 Oct 2026SOURCED DATA
Brands › Defence Force Recruiting

Defence Force Recruiting

Marketing lead: Fiona Boughton (General Manager, Marketing, since 29 July 2024) · Total appointments: 1

Roster: TBWA\Melbourne (creative) SMALL ROSTER

Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect11 of 13new CMOs, change in 12 mths · based on 14 records
Next reviewNot enough data13 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

creative
242526
seen: creative
242526
seen: media
242526
seen: digital
242526
seen: design
242526
TBWA\MelbourneVMLUniversal McCannFelipe NevesAbby SieNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeTBWA\MelbourneCURRENT21 Nov 2024Now1.90

Pitch predictor How it works

Not enough history to predict (13 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on Defence Force Recruiting campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Universal McCann SEEN IN CREDITSmedia10 Dec 202410 Dec 20241I Am a Submariner via Campaign Brief
VML SEEN IN CREDITScreative17 June 202418 Sept 20243campaign via Campaign Brief
Collider SEEN IN CREDITSproduction29 July 202418 Sept 20242Unlike Any Job via Campaign Brief
Abby Sie SEEN IN CREDITSdesign29 July 202429 July 20241Unlike Any Job via Campaign Brief
Felipe Neves SEEN IN CREDITSdigital29 July 202429 July 20241Unlike Any Job via Campaign Brief
Sitecore SEEN IN CREDITSother17 June 202417 June 20241campaign via Campaign Brief

Also credited People named once in Defence Force Recruiting campaign credits

Divya Singh (Senior Art Director, VML, Campaign Brief) · Andy McInerney (Senior Copywriter, VML, Campaign Brief) · Taylor Aranki (Art Director, VML, Campaign Brief) · Lukas Meintjes (Art Director, VML, Campaign Brief) · Texas Williams (Copywriter, VML, Campaign Brief) · Mel Herbert (Lead Producer, VML, Campaign Brief) · Sarah Latremoille (Senior Account Director, Vanessa Tout, Campaign Brief) · Charlie Kuster (Senior Account Manager, Vanessa Tout, Campaign Brief) · Jessica Osrin (Account Manager, Vanessa Tout, Campaign Brief) · Brock Willis (Designer, Lewis Brown, Campaign Brief) · Aleksandar Janev (Lead Editor, Lewis Brown, Campaign Brief) · Opie Sayner-Hassall (Editor, Lewis Brown, Campaign Brief) · Rachel Walker (Head of Strategy, Lewis Brown, Campaign Brief) · Rupert Sanders (Director, Collider, Campaign Brief) · Ben Scandrett-Smith (EP/Producer, Collider, Campaign Brief) · Hoss Ghonouie (Post Producer, Collider Studio, Campaign Brief) · Adam Ferguson (Photographer, Photoplay Photography, Campaign Brief) · Oliver Black (Photography Assistants, Photoplay Photography, Campaign Brief) · Archie Sartracom (Photography Assistants, Photoplay Photography, Campaign Brief) · Will Davis (Photography Assistants, Photoplay Photography, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
21 Nov 202421 Nov 2024wincreativeVMLTBWA\Melbournereportedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Fiona BoughtonGeneral Manager, Marketing29 July 2024Now
Zerlina BurnsNational Marketing Manager29 July 2024Now
Justin StanicHead of Marketing29 July 2024Now
Penny CalvertTri-Service Brand Lead29 July 2024Now
Travis HansonTri-Service Marketing Specialist29 July 2024Now
Holly CarterTri-Service Senior Marketing Officer29 July 2024Now
Natalie MenottiTri-Service Marketing Officer29 July 2024Now
Gemma TaitTri-Service Senior Marketing Officer29 July 2024Now
Megan PitcherArmy Brand Lead29 July 2024Now
Tom WoodsCarley Trethowan Air Force Brand Lead29 July 2024Now
Maxine MonusArmy Senior Marketing Officer29 July 2024Now
Sonia DrewNavy Brand Lead10 Dec 2024Now
Shirley StracchiNavy Marketing Officer10 Dec 2024Now

On the record Short paraphrases with links

No quotes logged yet.