Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data1 record, needs 3
Next reviewNot enough data0 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
VMLNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | VMLCURRENT | 14 Nov 2024 | Now | 1.9 | 0 |
Pitch predictor How it works
Not enough history to predict (0 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 14 Nov 2024 | 14 Nov 2024 | appointment | creative | VML | confirmed | via Campaign Briefvia Mediaweek |
Marketing leaders
No marketing leaders recorded yet.
On the record Short paraphrases with links
WHY THEY WON Jackson pointed to value for money, a collaborative way of working and its data and technology capability as the reasons for choosing VML. Chris Jackson · the move · via Campaign Brief, 14 Nov 2024 · paraphrased