Fri 16 Oct 2026SOURCED DATA
Brands › Kubota

Kubota

Marketing lead: Mark Basile (Marketing Manager, since 16 Sept 2025) · Total appointments: 1

Roster: VML (creative) SMALL ROSTER

Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

creative
242526
seen: creative
242526
VMLNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeVMLCURRENT16 Sept 2025Now1.10

Pitch predictor How it works

Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on Kubota campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
VML SEEN IN CREDITScreative1 Apr 20261 Apr 20261Love Tough via Campaign Brief

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
16 Sept 202516 Sept 2025appointmentcreativeVMLconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Mark BasileMarketing Manager16 Sept 2025Now

On the record Short paraphrases with links

WHY THEY WON Basile credited VML with the quality of its people, a collaborative way of working and a clear grasp of the customer and category. Mark Basile · the move · via Campaign Brief, 16 Sept 2025 · paraphrased
AGENCY SAYS Tout said VML was thrilled to take on Kubota, and talked up the brand's standing. Vanessa Tout · the move · via Campaign Brief, 16 Sept 2025 · paraphrased