King Living
Marketing lead: Anna Howarth (Chief Marketing Officer, since 24 Jan 2025) · Total appointments: 1
Roster: UM (media) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
UMNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | UMCURRENT | 24 Jan 2025 | Now | 1.7 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 24 Jan 2025 | 24 Jan 2025 | appointment | media | UM | reported | via B&Tvia Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Anna Howarth | Chief Marketing Officer | 24 Jan 2025 | Now |
On the record Short paraphrases with links
WHY THEY WON Howarth said UM stood out for sharp strategic thinking, a collaborative way of working and a record of commercial results. Anna Howarth · the move · via B&T, 24 Jan 2025 · paraphrased