Meat & Livestock Australia
As at 16 Oct 2026, AccountMoves records 1 current agency for Meat & Livestock Australia: Accela (PR, since 12 Mar 2021). Agency changes reported since 2016: 0. Last reported move: 12 Mar 2021. Based on reported moves only, with sources.
Marketing lead: Jeffrey Ng (Strategic Marketing Operations Manager, since 7 Jan 2025) · Total appointments: 1
Roster: Accela (PR) Small roster
Last review on record: 12 Mar 2021 · Marketing lead since: 7 Jan 2025 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 10 Mar 2020 to 6 Jan 2026 · 8 campaigns
Latest: campaign via LBBThe Monkeys The MonkeysSeen in credits only
creative, credited 10 Mar 2020 to 13 July 2022 · 6 campaigns
Latest: campaign via Campaign Brief
media, credited 10 Mar 2020 to 6 Jan 2026 · 12 campaigns
Latest: campaign via Campaign Brief
social, credited 10 Mar 2020 · 1 campaign
Latest: campaign via Campaign BriefKinesso KinessoSeen in credits only
social, credited 7 Jan 2025 · 2 campaigns
Latest: campaign via Campaign Brief
PR, credited 10 Mar 2020 to 6 Jan 2026 · 11 campaigns
Latest: campaign via Campaign BriefAccela AccelaConfirmed appointment
PR, 12 Mar 2021 to now · 5 yr 7 mth
Sources: MumbrellaOGB OGBSeen in credits only
PR, credited 5 July 2021 · 1 campaign
Latest: Lamb Legends via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| PR | AccelaCurrent | 12 Mar 2021 | Now | 5.6 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Meat & Livestock Australia since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Meat & Livestock Australia campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Droga5 ANZ Seen in credits | creative | 10 Mar 2020 | 6 Jan 2026 | 8 | campaign via LBB |
| Good Oil Director: Dave Wood Seen in credits | production | 6 Jan 2026 | 6 Jan 2026 | 1 | Sweden Has Saunas, But We Have Townsville via B&T |
| ARC Editor: Harrison Carr Seen in credits | post-production | 6 Jan 2026 | 6 Jan 2026 | 1 | Sweden Has Saunas, But We Have Townsville via B&T |
| MassiveMusic Seen in credits | audio | 19 June 2022 | 6 Jan 2026 | 3 | Beef at Your Best via Campaign Brief |
| UM Seen in credits | media | 10 Mar 2020 | 6 Jan 2026 | 12 | campaign via Campaign Brief |
| One Green Bean Seen in credits | PR | 10 Mar 2020 | 6 Jan 2026 | 11 | campaign via Campaign Brief |
| ARC Seen in credits | post-production | 19 June 2022 | 5 Jan 2026 | 2 | Beef at Your Best via Campaign Brief |
| The Sweetshop Seen in credits | production | 16 Oct 2024 | 7 Jan 2025 | 3 | campaign via LBB |
| Kinesso Seen in credits | social | 7 Jan 2025 | 7 Jan 2025 | 2 | campaign via Campaign Brief |
| ARC (Recruitment Seen in credits | post-production | 16 Oct 2024 | 16 Oct 2024 | 1 | campaign via LBB |
| The Monkeys Seen in credits | creative | 10 Mar 2020 | 13 July 2022 | 6 | campaign via Campaign Brief |
| Finch Seen in credits | production | 13 July 2022 | 13 July 2022 | 1 | Say More With Lamb via Campaign Brief |
| Rabbit Seen in credits | production | 19 June 2022 | 19 June 2022 | 1 | Beef at Your Best via Campaign Brief |
| The Precinct Seen in credits | production | 5 July 2021 | 5 July 2021 | 1 | Lamb Legends via Campaign Brief |
| OGB Seen in credits | PR | 5 July 2021 | 5 July 2021 | 1 | Lamb Legends via Campaign Brief |
| Revolver Australia Seen in credits | production | 7 June 2021 | 7 June 2021 | 1 | campaign via LBB |
| Revolver Australia Seen in credits | post-production | 7 June 2021 | 7 June 2021 | 1 | campaign via LBB |
| Droga5 ANZ Seen in credits | audio | 7 June 2021 | 7 June 2021 | 1 | campaign via LBB |
| Haydn Walker Sound Design: Simon Kane Seen in credits | audio | 7 June 2021 | 7 June 2021 | 1 | Feed Your Greatness via B&T |
| Revolver Seen in credits | production | 7 June 2021 | 7 June 2021 | 1 | Feed Your Greatness via B&T |
| Vandal Seen in credits | post-production | 7 June 2021 | 7 June 2021 | 1 | Feed Your Greatness via B&T |
| The Editors Seen in credits | post-production | 7 June 2021 | 7 June 2021 | 1 | Feed Your Greatness via B&T |
| One Green Bean Seen in credits | social | 10 Mar 2020 | 10 Mar 2020 | 1 | campaign via Campaign Brief |
Also credited People named once in Meat & Livestock Australia campaign credits
Damon Stapleton (Chief Creative Officer, Droga5 ANZ, B&T) · Barbara Humphries (Chief Creative Officer, Droga5 ANZ, B&T) · Belinda Drew (Chief Client Officer, Droga5 ANZ, B&T) · Hugh Gurney (Executive Creative Directors, Droga5 ANZ, B&T) · Joe Sibley (Executive Creative Directors, Droga5 ANZ, B&T) · Thomas Gledhill (Creative Directors, Droga5 ANZ, B&T) · Lennie Galloway (Creative Directors, Droga5 ANZ, B&T) · Liam Jenkins (Senior Copywriter, Droga5 ANZ, B&T) · Romanca Mundrea (National Head of Production, Droga5 ANZ, B&T) · Penny Brown (Head of Production, Droga5 ANZ, B&T) · Izzy Robertson (Producer, Droga5 ANZ, B&T) · Kit Lansdell (Head of Effectiveness, Droga5 ANZ, B&T) · Harrison Stone (Business Director, Droga5 ANZ, B&T) · Matthew Stafford (Business Manager, Droga5 ANZ, B&T) · Kamron Lyons (Designer, Droga5 ANZ, B&T) · Catherine Warner (Producer, B&T) · Earle Dresner (DOP, B&T) · Liam James (Assistant Editor, ARC Editor: Harrison Carr, B&T) · Cheryn Frost (Producer, B&T) · Katrina Aquilia (Head of Creative Production APAC, MassiveMusic, B&T) · Phil Ely (Senior Strategy & Planning Director, UM, B&T) · Ann-Maree Mulders (Senior Creative Connections Director, B&T) · Molly Dodwell (Senior Account Director, Lauren Bailey, B&T) · Amy McCann (Account Director, Lauren Bailey, B&T) · Jeffrey Ng (Strategic Marketing Operations Manager, Meat & Livestock Australia, Mediaweek) · Max Barden (Director, The Sweetshop, Mediaweek) · Joe Morris (Editor, The Sweetshop, Mediaweek) · Simon Kane (Sound Designer, Massive Music, Mediaweek) · Lisa Sharp (Chief Marketing & Insights Officer, Meat & Livestock Australia, Campaign Brief) · Graeme Yardy (Domestic Market Manager, Meat & Livestock Australia, Campaign Brief) · Samantha Warfield Smith (Senior Brand Manager, Meat & Livestock Australia, Campaign Brief) · Scott Nowell (Chief Creative Officer / Co-founder, The Monkeys, Campaign Brief) · Vince Lagana (Executive Creative Director, The Monkeys, Campaign Brief) · Scott Dettrick (Creative Director, The Monkeys, Campaign Brief) · Jake Rusznyak (Snr Art Director, The Monkeys, Campaign Brief) · Dennis Koutoulogenis (Snr Copywriter, The Monkeys, Campaign Brief) · Ciaran Miller-Stubbs (Group Content Director, The Monkeys, Campaign Brief) · Bec Barnier (Content Director, The Monkeys, Campaign Brief) · Tasha Strachan (Content Manager, The Monkeys, Campaign Brief) · Sally Lankshear (Producer, The Monkeys, Campaign Brief) · Brian Moses (Director, Blink TV, Campaign Brief) · Anna Sharp (Brand manager, Meat & Livestock Australia, B&T) · Krystina Batt (Assistant brand manager, Meat & Livestock Australia, B&T) · Harry Boothman (Creative team, The Monkeys, B&T) · Joash Tham (Creative team, The Monkeys, B&T) · Jonathan Rands (Art director OOH, The Monkeys, B&T) · Fizzy Keeble (Content director, The Monkeys, B&T) · Ruth Peck (Senior content manager, The Monkeys, B&T) · Will Haslingden (Producer OOH, The Monkeys, B&T) · James Halliday (Design lead, The Monkeys, B&T) · Laura Ives (Senior designer, The Monkeys, B&T) · Nathan Low (General manager of marketing and insights, Meat & Livestock Australia, B&T) · Brett Edwards (Senior art director, The Monkeys, B&T) · Topher Jones (Business lead, The Monkeys, B&T) · Anna Willis (Senior business director, The Monkeys, B&T) · Mitch Bevan (Senior business manager, The Monkeys, B&T) · Tanith Williamson (Integrated lead, The Monkeys, B&T) · Matt Tilbury (Senior print producer, The Monkeys, B&T) · Kat Aquilla (EP/MD, Song ZU, B&T) · Trevor Clarence (Director, Revolver, B&T) · Michael Ritchie (Managing director/co-owner, Revolver, B&T) · Alex Kember (Producer, B&T) · Andrew Commis (DOP, B&T) · Jon Dowding (Production designer, B&T) · Stuart Morley (Editor, The Editors, B&T) · Hayley Pyper (Senior client director, UM, B&T) · Shannen Clout (Senior partnerships manager, UM, B&T) · Marni Crutchley (Integrated planning director, UM, B&T) · Maddison Thompson (Connections strategist, UM, B&T) · Tim Lau (Senior Brand Manager, Meat & Livestock Australia, Campaign Brief) · Tara Ford (Chief Creative Officer, The Monkeys, Campaign Brief) · Emmalie Narathipakorn (Creative team, The Monkeys, Campaign Brief) · Seamus McAlary (Creative team, The Monkeys, Campaign Brief) · Kaija Wall (Senior Producer, The Monkeys, Campaign Brief) · Elliot Liebermann (Senior Producer, The Monkeys, Campaign Brief) · Lucy Baynes (Senior Business Director, The Monkeys, Campaign Brief) · Mitchell Bevan (Senior Business Manager, The Monkeys, Campaign Brief) · Al Morrow (Director, Rabbit, Campaign Brief) · Alex Hay (Executive Producers, Rabbit, Campaign Brief) · Lucas Jenner (Executive Producers, Rabbit, Campaign Brief) · Marcus Butler (Associate Executive Producer, Rabbit, Campaign Brief) · Morgan Hind (Producer, Rabbit, Campaign Brief) · Peter Eastgate (DOP, Rabbit, Campaign Brief) · Drew Thompson ASE (Editor, ARC, Campaign Brief) · Ben Eagleton (Colourist, ARC, Campaign Brief) · Laura Ellis (Client Director, UM, Campaign Brief) · Joshua Greive (Trading Director, UM, Campaign Brief) · Michelle Andrews (Senior Planning Manager, UM, Campaign Brief) · Dominica Gray (Planning Manager, UM, Campaign Brief) · Derek Lau (Brand Manager, Meat & Livestock Australia, Campaign Brief) · Loren Bradley (Executive Producer, Finch, Campaign Brief) · Corey Esse (Managing Director, Finch, Campaign Brief) · Cath Anderson (Producer, Finch, Campaign Brief) · Dave Wood (Director, Good Oil, Campaign Brief) · Jeremy Fuller (Production Designer, Campaign Brief) · Harrison Carr (Editor, ARC, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 12 Mar 2021 | 12 Mar 2021 | appointment | PR | Accela | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Lisa Sharp | Chief Marketing & Insights Officer | 10 Mar 2020 | 10 Mar 2020 |
| Samantha Warfield Smith | Senior Brand Manager | 10 Mar 2020 | 7 June 2021 |
| Anna Sharp | Brand Manager | 10 Jan 2021 | 10 Jan 2021 |
| Krystina Batt | Assistant Brand Manager | 10 Jan 2021 | 13 July 2022 |
| Nathan Low | General Manager of Marketing and Insights | 7 June 2021 | 7 June 2021 |
| Tim Lau | Senior Brand Manager | 19 June 2022 | 19 June 2022 |
| Derek Lau | Brand Manager | 13 July 2022 | 13 July 2022 |
| Jeffrey Ng | Strategic Marketing Operations Manager | 7 Jan 2025 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
