Fri 16 Oct 2026SOURCED DATA
Brands › Lion

Lion

Marketing lead: Not recorded · Total appointments: 2

Roster: We Are Social (social), EssenceMediacom (media) SMALL ROSTER

Loyalty indexNot enough data2 records, needs 3
Avg tenureNot enough data2 records, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data0 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

social
242526
media
242526
seen: creative
242526
seen: media
242526
seen: PR
242526
seen: social
242526
seen: digital
242526
We Are SocialEssenceMediacomMonster ChildrenThinkerbellUMAffinityNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaEssenceMediacomCURRENT7 May 2025Now1.40
socialWe Are SocialCURRENT19 Mar 2025Now1.60

Pitch predictor How it works

Not enough history to predict (0 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on Lion campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
EssenceMediacom SEEN IN CREDITSmedia10 Feb 20268 July 20263campaign via B&T
HYPERTHEORY SEEN IN CREDITSproduction8 July 20268 July 20261campaign via B&T
We Are Social SEEN IN CREDITSsocial15 June 202510 Feb 20264campaign via Campaign Brief
Thinkerbell SEEN IN CREDITSPR15 June 202515 June 20251campaign via Campaign Brief
UM SEEN IN CREDITSmedia14 Mar 202415 June 202513campaign via Campaign Brief
Affinity SEEN IN CREDITSdigital18 Apr 202415 June 20256campaign via Campaign Brief
Monster Children SEEN IN CREDITScreative18 Mar 202518 Mar 20251First Press via Campaign Brief
Thinkerbell SEEN IN CREDITScreative14 Mar 20248 Sept 20249campaign via Campaign Brief
Hooves SEEN IN CREDITSproduction1 Sept 20242 Sept 20242ZERO CARBS*. 100% BEER. via Campaign Brief
Rumble SEEN IN CREDITSaudio1 Sept 20242 Sept 20242ZERO CARBS*. 100% BEER. via Campaign Brief
Thinkerbell SEEN IN CREDITSproduction1 Sept 20242 Sept 20242ZERO CARBS*. 100% BEER. via Campaign Brief
Riot SEEN IN CREDITSproduction17 July 202417 July 20241Kick Carbs, Not Beer via Campaign Brief
Revolver SEEN IN CREDITSproduction23 June 202423 June 20241How Good via Campaign Brief
The Editors SEEN IN CREDITSpost-production23 June 202423 June 20241How Good via Campaign Brief
Larchmont SEEN IN CREDITSproduction4 June 20245 June 20242How Do You Feel via Campaign Brief
Finch SEEN IN CREDITSproduction18 Apr 202420 May 20242campaign via Campaign Brief

Also credited People named once in Lion campaign credits

Benji Wienstein (Director, We Are Social, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
7 May 20257 May 2025appointmentmediaEssenceMediacomconfirmedvia Mediaweek
19 Mar 202519 Mar 2025appointmentsocialWe Are Socialconfirmedvia Campaign Briefvia Mediaweek

Marketing leaders

No marketing leaders recorded yet.

On the record Short paraphrases with links

AGENCY SAYS Shaw said We Are Social was excited to take on Lion, and flagged big plans for the next phase.
excitedincrediblepotentialunlock
Suzie Shaw · the move · via Campaign Brief, 19 Mar 2025 · paraphrased
WHY THEY WON Allan said We Are Social stood out for a clear grasp of the customer and category, the strength of its creative ideas and a close cultural match.
audience understandingcreativitycultural fitexcitediconicthrilled
Chris Allan · the move · via Campaign Brief, 19 Mar 2025 · paraphrased