AGL
Marketing lead: David Bland (CMO, since 2 July 2026) · Total appointments: 1
Roster: UM (media) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
seen: creative
242526
seen: media
242526
UMSBS CulturalConnectIdentity CommunicationsNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | UMCURRENT | 2 July 2026 | Now | 0.3 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on AGL campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Identity Communications SEEN IN CREDITS | media | 10 Oct 2024 | 10 Oct 2024 | 1 | campaign via Mediaweek |
| SBS CulturalConnect SEEN IN CREDITS | creative | 10 Oct 2024 | 10 Oct 2024 | 1 | campaign via Mediaweek |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 2 July 2026 | 2 July 2026 | retention | media | UM | UM | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| David Bland | CMO | 2 July 2026 | Now |
On the record Short paraphrases with links
WHY THEY WON Bland credited UM with a collaborative way of working, a close cultural match and a record of commercial results. David Bland · the move · via Campaign Brief, 2 July 2026 · paraphrased