GWM
Marketing lead: Steve Maciver (Head of Marketing and Communications, since 31 July 2024) · Total appointments: 1
Roster: Thinkerbell (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
seen: creative
242526
seen: media
242526
ThinkerbellAtomic 212°None recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | ThinkerbellCURRENT | 31 July 2024 | Now | 2.2 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on GWM campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Thinkerbell SEEN IN CREDITS | creative | 10 Feb 2025 | 7 Apr 2026 | 3 | chuck more in via Campaign Brief |
| The Producers SEEN IN CREDITS | production | 13 Aug 2025 | 7 Apr 2026 | 2 | campaign via Campaign Brief |
| Atomic 212° SEEN IN CREDITS | media | 1 July 2025 | 2 Feb 2026 | 4 | OOOHs via Campaign Brief |
| Rabbit SEEN IN CREDITS | production | 28 Jan 2026 | 29 Jan 2026 | 2 | More Can Do via Campaign Brief |
| MOFA SEEN IN CREDITS | production | 10 Feb 2025 | 1 July 2025 | 3 | chuck more in via Campaign Brief |
| Rumble SEEN IN CREDITS | audio | 10 Feb 2025 | 1 July 2025 | 3 | chuck more in via Campaign Brief |
| ARC SEEN IN CREDITS | post-production | 10 Feb 2025 | 10 Feb 2025 | 1 | chuck more in via Campaign Brief |
Also credited People named once in GWM campaign credits
Dom Meehan (Director, The Producers, Campaign Brief) · Aimée-Lee Xu Hsien (Director, Rabbit, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 31 July 2024 | 31 July 2024 | appointment | creative | Thinkerbell | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Steve Maciver | Head of Marketing and Communications | 31 July 2024 | Now |
On the record Short paraphrases with links
WHY THEY WON Maciver credited Thinkerbell with a record of commercial results and a collaborative way of working. Steve Maciver · the move · via Campaign Brief, 31 July 2024 · paraphrased
AGENCY SAYS Morgan said Thinkerbell was thrilled to take on GWM. Jaime Morgan · the move · via Campaign Brief, 31 July 2024 · paraphrased