Lite n' Easy moves creative account from Thinkerbell to Ogilvy
Brand: Lite n' Easy · Discipline: creative · Type: appointment · Confidence: confirmed
Marketing lead at the time: Not recorded
Est. billingsn/a
Announced6 July 2026
Decided6 July 2026
The field
| Agency | Role | Stage |
|---|---|---|
| Thinkerbell | Incumbent | Lost |
| Ogilvy | Winner | Appointed |
Sources Links only
- Campaign Brief, 6 July 20260
- B&T, 7 July 20260
- Mediaweek, 7 July 20260
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On the record Paraphrased, with tags
WHY THEY WON Hayman pointed to a collaborative way of working, an integrated, joined-up offering and a clear grasp of the customer and category as the reasons for choosing Ogilvy. Nathan Hayman on Lite n' Easy · the move · via Campaign Brief, 6 July 2026 · paraphrased