Endeavour Group
Marketing lead: Katie Dally (General Manager of Marketing – Creative, since 1 July 2024) · Total appointments: 2
Roster: Thinkerbell (creative) SMALL ROSTER
Loyalty indexNot enough data2 records, needs 3
Avg tenureNot enough data2 records, needs 3
CMO effect1 of 1new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data2 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
BMFThinkerbellNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | ThinkerbellCURRENT | 28 July 2026 | Now | 0.2 | 0 |
| creative | BMF | 1 July 2024 | 28 July 2026 | 2.1 | 0 |
Pitch predictor How it works
Not enough history to predict (2 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 28 July 2026 | 28 July 2026 | appointment | creative | Thinkerbell | confirmed | via Campaign Brief | |||
| 1 July 2024 | 1 July 2024 | appointment | creative | M+C Saatchi | BMF | confirmed | via Campaign Briefvia Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Katie Dally | General Manager of Marketing – Creative | 1 July 2024 | Now |
On the record Short paraphrases with links
WHY THEY WON Larritt pointed to sharp strategic thinking, the strength of its creative ideas and a record of commercial results as the reasons for choosing Thinkerbell. Catriona Larritt · the move · via Campaign Brief, 28 July 2026 · paraphrased
AGENCY SAYS Reid said Thinkerbell was delighted to take on Endeavour Group, and flagged big plans for the next phase. Margie Reid · the move · via Campaign Brief, 28 July 2026 · paraphrased
WHY THEY WON Dally said BMF stood out for the strength of its creative ideas, a record of commercial results and a collaborative way of working. Katie Dally · the move · via Campaign Brief, 1 July 2024 · paraphrased
AGENCY SAYS McArdle said BMF was excited to take on Endeavour Group, and talked up the brand's standing and flagged big plans for the next phase. Stephen McArdle · the move · via Campaign Brief, 1 July 2024 · paraphrased