Fri 16 Oct 2026SOURCED DATA
Agencies › OMD

OMD

Type: media

Leadership: Samantha Mitchell (Account Director), Charlotte Lee (President), Laura Nice (Co-CEO), Chrissy Payne (Head of Planning), Emma Gilmore (Business Director), Erin Kelley (Media Business Director), Josh Deane (Strategy Director), Holly Rosier (Associate Director), Paul Baker (Head of Business Strategy), Will Thornton (Account Director) · 23 people recorded in total

Career W-L3-2
Retained0
Net $m+0.0
Clients3
2026 rank157

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20261100.00.00.0157
20252100.00.00.049
Career3200.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
Freedom Australiamedia16 Sept 20251.1
Qantasmedia29 July 20260.2
Under Armourmedia4 June 20251.4

Followed Marketers this agency followed to a new brand · All connections

No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased · cliché score 1.7 per quote (league)

AGENCY SAYS Lee said OMD was pleased to take on Qantas.
meaningfulunlockworld-class
Charlotte Lee on Qantas · the move · via B&T, 29 July 2026 · paraphrased
AGENCY SAYS Nice said OMD was proud to take on Freedom Australia, and talked up the brand's standing.
iconicproud
Laura Nice on Freedom Australia · the move · via Mediaweek, 16 Sept 2025 · paraphrased
AGENCY SAYS Lee said OMD was pleased to take on Under Armour.
Charlotte Lee on Under Armour · the move · via Mediaweek, 4 June 2025 · paraphrased
WHY THEY WON Georgiev credited OMD with a collaborative way of working, sharp strategic thinking and its data and technology capability.
partnershipstrategic thinkingdata and technologybest-in-classexcited
Dimitrija Georgiev on Under Armour · the move · via Mediaweek, 4 June 2025 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
14 Oct 2026Transport Accident Commission (TAC) SEEN IN CREDITSmediaMumbrella
13 Oct 2026Victoria Police SEEN IN CREDITSmediaMumbrella
11 June 2025Macca’s SEEN IN CREDITSmediaB&T
3 Mar 2025McDonald’s New Zealand SEEN IN CREDITSmediaCampaign Brief
22 Apr 2026McDonald’s NZ SEEN IN CREDITSmediaCampaign Brief
27 Jan 2026GIO SEEN IN CREDITSmediaGreat Insurance, ObviouslyMediaweek
11 Mar 2024McDonald's SEEN IN CREDITSmediaMediaweek
15 Oct 2025KidsCan SEEN IN CREDITSmediaB&T
13 Oct 2025The Range at Country Club SEEN IN CREDITSmediaThe RangeCampaign Brief
5 Aug 2025BCF SEEN IN CREDITSmediaBCFing FunCampaign Brief
9 June 2025Kleenex SEEN IN CREDITSmediaCampaign Brief
28 May 2025Macca’s New Zealand SEEN IN CREDITSmediathe burger that changes everythingCampaign Brief
23 May 20252degrees SEEN IN CREDITSmediaCampaign Brief
23 Apr 2025Belong SEEN IN CREDITSmediaData RichCampaign Brief
10 Feb 2025McDonald’s Australia SEEN IN CREDITSmedias asks Mediaweek
29 Sept 2024Wellington City Mission SEEN IN CREDITSmediaCampaign Brief
26 Aug 2024Mazda Australia SEEN IN CREDITSmediaZoom-ZoomCampaign Brief
9 Aug 2024AAMI (Suncorp) SEEN IN CREDITSmediaWhen our game has its momentsMediaweek
8 July 2024NSW SES SEEN IN CREDITSmediaCampaign Brief
27 May 2024Kiwibank SEEN IN CREDITSmediaWhereCampaign Brief
26 May 2024NSW SES & NSW Reconstruction Authority SEEN IN CREDITSmediaFuture FloodCampaign Brief
20 May 2024TAC SEEN IN CREDITSmediaCampaign Brief
16 May 2024GIO (Suncorp) SEEN IN CREDITSmediaProtect PreciousCampaign Brief
1 Feb 2024Cancer Institute NSW Health SEEN IN CREDITSmediaEvery Vape Is a Hit to Your HealthCampaign Brief
18 Jan 2024Visit Victoria SEEN IN CREDITSmediaEvery bit differentCampaign Brief
20 Feb 2026Transport for New South Wales SEEN IN CREDITSmediaB&T
4 Dec 2025Victorian Infrastructure Delivery Authority (VIDA) SEEN IN CREDITSmediaMore Ways To MoveB&T
20 Jan 2025Bonds SEEN IN CREDITSmediaChafeless UtopiaB&T

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
29 July 2026QantasmediaWon
15 July 2026Michael HillmediaLostEssenceMediacom
16 Sept 2025Freedom AustraliamediaWon
4 June 2025Under ArmourmediaWon
5 Feb 2025Renault GroupmediaLostMatch & Wood