Fri 16 Oct 2026SOURCED DATA
Brands › McDonald's

McDonald's

Marketing lead: Ben Fox (Chief Marketing Officer, since 26 Nov 2025) · Total appointments: 1

Roster: Wieden+Kennedy (creative) SMALL ROSTER

Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 19new CMOs, change in 12 mths · based on 20 records
Next reviewNot enough data19 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

creative
242526
seen: creative
242526
seen: media
242526
seen: PR
242526
seen: social
242526
seen: design
242526
Wieden+KennedyWieden+Kennedy SydneyLinneyDDB Group Aotearoa (DDBDDB Group AotearoaDDBOMD SydneyOMDOMD New ZealandEleven PRREDCharlie Madsen-PilcherScarlette MatthewsRyan Smith @ CounselRumbleJames BennNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeWieden+KennedyCURRENT21 Jan 2025Now1.70

Pitch predictor How it works

Not enough history to predict (19 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on McDonald's campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Wieden+Kennedy Sydney SEEN IN CREDITScreative15 Apr 202615 Apr 20262campaign via B&T
Rabbit SEEN IN CREDITSproduction15 Apr 202615 Apr 20262campaign via B&T
The Editors SEEN IN CREDITSpost-production15 Apr 202615 Apr 20262campaign via B&T
Rascal SEEN IN CREDITSpost-production15 Apr 202615 Apr 20262campaign via B&T
FIN Design + Effects SEEN IN CREDITSpost-production15 Apr 202615 Apr 20262campaign via B&T
Rumble SEEN IN CREDITSdesign15 Apr 202615 Apr 20262campaign via B&T
OMD Sydney SEEN IN CREDITSmedia15 Apr 202615 Apr 20262campaign via B&T
Eleven PR SEEN IN CREDITSPR15 Apr 202615 Apr 20262campaign via B&T
Ryan Smith @ Counsel SEEN IN CREDITSsocial26 Nov 202526 Nov 20251Grinched via Campaign Brief
Ninian Doff @ Creators Inc SEEN IN CREDITSproduction26 Nov 202526 Nov 20251Grinched via Campaign Brief
Adam Rudd @ Whitehouse Post SEEN IN CREDITSpost-production26 Nov 202526 Nov 20251Grinched via Campaign Brief
James Benn SEEN IN CREDITSdesign26 Nov 202526 Nov 20251Grinched via Campaign Brief
OMD SEEN IN CREDITSmedia10 Mar 202426 Nov 20254campaign via Campaign Brief
RED SEEN IN CREDITSPR26 Nov 202526 Nov 20251Grinched via Campaign Brief
Charlie Madsen-Pilcher SEEN IN CREDITSPR26 Nov 202526 Nov 20251Grinched via Campaign Brief
Scarlette Matthews SEEN IN CREDITSPR26 Nov 202526 Nov 20251Grinched via Campaign Brief
Linney SEEN IN CREDITScreative26 Nov 202526 Nov 20251Grinched via Campaign Brief
DDB Group Aotearoa (DDB SEEN IN CREDITScreative17 Dec 202417 Dec 20241Make it Click via Campaign Brief
Fish’n’Clips SEEN IN CREDITSpost-production17 Dec 202417 Dec 20241Make it Click via Campaign Brief
Franklin Road – Stefaan van Leuven SEEN IN CREDITSaudio17 Dec 202417 Dec 20241Make it Click via Campaign Brief
DDB Group Aotearoa SEEN IN CREDITScreative9 Apr 20249 Apr 20241Ad Ons via Campaign Brief
OMD New Zealand SEEN IN CREDITSmedia9 Apr 20249 Apr 20241Ad Ons via Campaign Brief
DDB SEEN IN CREDITScreative10 Mar 202411 Mar 20242campaign via Campaign Brief
Heckler SEEN IN CREDITSpost-production10 Mar 202411 Mar 20242campaign via Campaign Brief

Also credited People named once in McDonald's campaign credits

Sara Faulkner (Social Editor, Ninian Doff @ Creators Inc, Campaign Brief) · Scott Grummett (Food Director, Darling Films, Campaign Brief) · Kelly Doyle (Food Producer, Darling Films, Campaign Brief) · Dale Amanda Heron (Post Producer, Hannah Ruddleston, Campaign Brief) · George Kyriacou (Colourist, Hannah Ruddleston, Campaign Brief) · Emma Gilmore (Business Director, OMD, Campaign Brief) · Erin Kelley (Media Business Director, OMD, Campaign Brief) · Josh Deane (Strategy Director, OMD, Campaign Brief) · Holly Rosier (Associate Director, OMD, Campaign Brief) · Eddie Fisher (Account Manager, OMD, Campaign Brief) · Reilly Sadowski-Synnott (Account Manager, OMD, Campaign Brief) · Lucy Hird (Account Lead, RED, Campaign Brief) · Julianne Power (Account Director, RED, Campaign Brief) · Louise Keenan (Account Director, RED, Campaign Brief) · Juliet Leah (Account Lead, Linney, Campaign Brief) · Nicola Faulkner (Account Manager, Linney, Campaign Brief) · Stephanie Powney (Creative Account Director, Linney, Campaign Brief) · Kara Minnis (Creative Account Manager, Linney, Campaign Brief) · Stephanie Storey (Business Director, Linney, Campaign Brief) · Kristen Lane (Senior Account Manager, Linney, Campaign Brief) · Alex Hitchen (Account Manager, Linney, Campaign Brief) · Claire Wilson (Business Director, Linney, Campaign Brief) · Amun Grewal (Account Director, Linney, Campaign Brief) · Alfie Webster (Senior Planner, Linney, Campaign Brief) · Elliott Olden (Senior Account Manager, Linney, Campaign Brief) · James Moore (Executive Producer, DDB Group Aotearoa (DDB, Campaign Brief) · Jess Rhodes (Soundtrack/composer/Music, Fish’n’Clips, Campaign Brief) · Dan Partington (BTS editor, Franklin Road – Stefaan van Leuven, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
21 Jan 202521 Jan 2025appointmentcreativeWieden+Kennedyreportedvia B&T

Marketing leaders

PersonTitleFromTo
Luke RiveMarketing Director17 Dec 2024Now
Leigh BenvieHead of Brand & Media17 Dec 2024Now
Laura LloydSenior Brand Manager17 Dec 2024Now
Ben FoxChief Marketing Officer26 Nov 2025Now
Matthew ReischauerMarketing Director26 Nov 2025Now
Chloe BissellHead of Marketing26 Nov 2025Now
Hannah PainHead of Marketing26 Nov 2025Now
Alexandra MartinMarketing Manager26 Nov 2025Now
Emma PellegrinelliBrand Manager26 Nov 2025Now
Jo ConlonMarketing Manager26 Nov 2025Now
Alice PaveyMarketing Manager26 Nov 2025Now
Annabel RankenBrand Manager26 Nov 2025Now
Georgia Pell-JohnsonSenior Brand Manager26 Nov 2025Now
Kai McHughMarketing Executive26 Nov 2025Now
Steph PullenMarketing Manager26 Nov 2025Now
Elspeth AllenBrand Manager26 Nov 2025Now
Jai DasguptaMarketing Executive26 Nov 2025Now
Ana SafferSocial Media Marketing Manager26 Nov 2025Now
Joanna MaycockSenior Brand Manager26 Nov 2025Now

On the record Short paraphrases with links

No quotes logged yet.