McDonald's
Marketing lead: Ben Fox (Chief Marketing Officer, since 26 Nov 2025) · Total appointments: 1
Roster: Wieden+Kennedy (creative) SMALL ROSTER
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Wieden+KennedyCURRENT | 21 Jan 2025 | Now | 1.7 | 0 |
Pitch predictor How it works
Not enough history to predict (19 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on McDonald's campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Wieden+Kennedy Sydney SEEN IN CREDITS | creative | 15 Apr 2026 | 15 Apr 2026 | 2 | campaign via B&T |
| Rabbit SEEN IN CREDITS | production | 15 Apr 2026 | 15 Apr 2026 | 2 | campaign via B&T |
| The Editors SEEN IN CREDITS | post-production | 15 Apr 2026 | 15 Apr 2026 | 2 | campaign via B&T |
| Rascal SEEN IN CREDITS | post-production | 15 Apr 2026 | 15 Apr 2026 | 2 | campaign via B&T |
| FIN Design + Effects SEEN IN CREDITS | post-production | 15 Apr 2026 | 15 Apr 2026 | 2 | campaign via B&T |
| Rumble SEEN IN CREDITS | design | 15 Apr 2026 | 15 Apr 2026 | 2 | campaign via B&T |
| OMD Sydney SEEN IN CREDITS | media | 15 Apr 2026 | 15 Apr 2026 | 2 | campaign via B&T |
| Eleven PR SEEN IN CREDITS | PR | 15 Apr 2026 | 15 Apr 2026 | 2 | campaign via B&T |
| Ryan Smith @ Counsel SEEN IN CREDITS | social | 26 Nov 2025 | 26 Nov 2025 | 1 | Grinched via Campaign Brief |
| Ninian Doff @ Creators Inc SEEN IN CREDITS | production | 26 Nov 2025 | 26 Nov 2025 | 1 | Grinched via Campaign Brief |
| Adam Rudd @ Whitehouse Post SEEN IN CREDITS | post-production | 26 Nov 2025 | 26 Nov 2025 | 1 | Grinched via Campaign Brief |
| James Benn SEEN IN CREDITS | design | 26 Nov 2025 | 26 Nov 2025 | 1 | Grinched via Campaign Brief |
| OMD SEEN IN CREDITS | media | 10 Mar 2024 | 26 Nov 2025 | 4 | campaign via Campaign Brief |
| RED SEEN IN CREDITS | PR | 26 Nov 2025 | 26 Nov 2025 | 1 | Grinched via Campaign Brief |
| Charlie Madsen-Pilcher SEEN IN CREDITS | PR | 26 Nov 2025 | 26 Nov 2025 | 1 | Grinched via Campaign Brief |
| Scarlette Matthews SEEN IN CREDITS | PR | 26 Nov 2025 | 26 Nov 2025 | 1 | Grinched via Campaign Brief |
| Linney SEEN IN CREDITS | creative | 26 Nov 2025 | 26 Nov 2025 | 1 | Grinched via Campaign Brief |
| DDB Group Aotearoa (DDB SEEN IN CREDITS | creative | 17 Dec 2024 | 17 Dec 2024 | 1 | Make it Click via Campaign Brief |
| Fish’n’Clips SEEN IN CREDITS | post-production | 17 Dec 2024 | 17 Dec 2024 | 1 | Make it Click via Campaign Brief |
| Franklin Road – Stefaan van Leuven SEEN IN CREDITS | audio | 17 Dec 2024 | 17 Dec 2024 | 1 | Make it Click via Campaign Brief |
| DDB Group Aotearoa SEEN IN CREDITS | creative | 9 Apr 2024 | 9 Apr 2024 | 1 | Ad Ons via Campaign Brief |
| OMD New Zealand SEEN IN CREDITS | media | 9 Apr 2024 | 9 Apr 2024 | 1 | Ad Ons via Campaign Brief |
| DDB SEEN IN CREDITS | creative | 10 Mar 2024 | 11 Mar 2024 | 2 | campaign via Campaign Brief |
| Heckler SEEN IN CREDITS | post-production | 10 Mar 2024 | 11 Mar 2024 | 2 | campaign via Campaign Brief |
Also credited People named once in McDonald's campaign credits
Sara Faulkner (Social Editor, Ninian Doff @ Creators Inc, Campaign Brief) · Scott Grummett (Food Director, Darling Films, Campaign Brief) · Kelly Doyle (Food Producer, Darling Films, Campaign Brief) · Dale Amanda Heron (Post Producer, Hannah Ruddleston, Campaign Brief) · George Kyriacou (Colourist, Hannah Ruddleston, Campaign Brief) · Emma Gilmore (Business Director, OMD, Campaign Brief) · Erin Kelley (Media Business Director, OMD, Campaign Brief) · Josh Deane (Strategy Director, OMD, Campaign Brief) · Holly Rosier (Associate Director, OMD, Campaign Brief) · Eddie Fisher (Account Manager, OMD, Campaign Brief) · Reilly Sadowski-Synnott (Account Manager, OMD, Campaign Brief) · Lucy Hird (Account Lead, RED, Campaign Brief) · Julianne Power (Account Director, RED, Campaign Brief) · Louise Keenan (Account Director, RED, Campaign Brief) · Juliet Leah (Account Lead, Linney, Campaign Brief) · Nicola Faulkner (Account Manager, Linney, Campaign Brief) · Stephanie Powney (Creative Account Director, Linney, Campaign Brief) · Kara Minnis (Creative Account Manager, Linney, Campaign Brief) · Stephanie Storey (Business Director, Linney, Campaign Brief) · Kristen Lane (Senior Account Manager, Linney, Campaign Brief) · Alex Hitchen (Account Manager, Linney, Campaign Brief) · Claire Wilson (Business Director, Linney, Campaign Brief) · Amun Grewal (Account Director, Linney, Campaign Brief) · Alfie Webster (Senior Planner, Linney, Campaign Brief) · Elliott Olden (Senior Account Manager, Linney, Campaign Brief) · James Moore (Executive Producer, DDB Group Aotearoa (DDB, Campaign Brief) · Jess Rhodes (Soundtrack/composer/Music, Fish’n’Clips, Campaign Brief) · Dan Partington (BTS editor, Franklin Road – Stefaan van Leuven, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 21 Jan 2025 | 21 Jan 2025 | appointment | creative | Wieden+Kennedy | reported | via B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Luke Rive | Marketing Director | 17 Dec 2024 | Now |
| Leigh Benvie | Head of Brand & Media | 17 Dec 2024 | Now |
| Laura Lloyd | Senior Brand Manager | 17 Dec 2024 | Now |
| Ben Fox | Chief Marketing Officer | 26 Nov 2025 | Now |
| Matthew Reischauer | Marketing Director | 26 Nov 2025 | Now |
| Chloe Bissell | Head of Marketing | 26 Nov 2025 | Now |
| Hannah Pain | Head of Marketing | 26 Nov 2025 | Now |
| Alexandra Martin | Marketing Manager | 26 Nov 2025 | Now |
| Emma Pellegrinelli | Brand Manager | 26 Nov 2025 | Now |
| Jo Conlon | Marketing Manager | 26 Nov 2025 | Now |
| Alice Pavey | Marketing Manager | 26 Nov 2025 | Now |
| Annabel Ranken | Brand Manager | 26 Nov 2025 | Now |
| Georgia Pell-Johnson | Senior Brand Manager | 26 Nov 2025 | Now |
| Kai McHugh | Marketing Executive | 26 Nov 2025 | Now |
| Steph Pullen | Marketing Manager | 26 Nov 2025 | Now |
| Elspeth Allen | Brand Manager | 26 Nov 2025 | Now |
| Jai Dasgupta | Marketing Executive | 26 Nov 2025 | Now |
| Ana Saffer | Social Media Marketing Manager | 26 Nov 2025 | Now |
| Joanna Maycock | Senior Brand Manager | 26 Nov 2025 | Now |
On the record Short paraphrases with links
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