Fri 16 Oct 2026SOURCED DATA
Brands › McDonald’s Australia

McDonald’s Australia

Marketing lead: Amanda Nakad (Marketing Director, since 4 Oct 2024) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Loyalty indexNot enough data0 records, needs 3
Avg tenureNot enough data0 records, needs 3
CMO effect0 of 3new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data3 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

seen: creative
242526
seen: media
242526
seen: PR
242526
seen: digital
242526
seen: design
242526
Wieden+Kennedy SydneyAkceloDDB Group SydneyDigitas AustraliaCreata AustraliaDigitasDDB SydneyPeitra WithaarOMDOMD SydneyOMD AustraliaElevenMango CommunicationsMango CRM: DigitasMango Communications SydneyMangotmsDan MartinNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Pitch predictor How it works

Not enough history to predict (3 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on McDonald’s Australia campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Wieden+Kennedy Sydney SEEN IN CREDITScreative2 Sept 202519 Nov 20253Play Like a Winner via Campaign Brief
Film: Alfredo Films Inc SEEN IN CREDITSproduction19 Nov 202519 Nov 20251campaign via B&T
Stills: Photoplay Photography SEEN IN CREDITSother19 Nov 202519 Nov 20251campaign via B&T
OMD SEEN IN CREDITSmedia3 Apr 202419 Nov 202514campaign via Campaign Brief
Akcelo SEEN IN CREDITScreative4 Oct 202419 Nov 20257Very Important Purple via Campaign Brief
Eleven SEEN IN CREDITSPR19 Nov 202519 Nov 20251campaign via B&T
Digitas SEEN IN CREDITSdigital19 Nov 202519 Nov 20251campaign via B&T
OMD Sydney SEEN IN CREDITSmedia11 Mar 20253 Sept 20255campaign via Campaign Brief
Akcelo SEEN IN CREDITSdigital2 Sept 20253 Sept 20252Play Like a Winner via Campaign Brief
tms SEEN IN CREDITSdigital2 Sept 20253 Sept 20252Play Like a Winner via Campaign Brief
Mango Communications SEEN IN CREDITSPR18 July 20243 Sept 20256campaign via Campaign Brief
Film: Exit Films SEEN IN CREDITSproduction2 Sept 20253 Sept 20252Play Like a Winner via Campaign Brief
The Editors SEEN IN CREDITSpost-production4 Oct 20243 Sept 20253Very Important Purple via Campaign Brief
DDB Group Sydney SEEN IN CREDITScreative2 Dec 202422 May 20255Macca via Campaign Brief
OMD Australia SEEN IN CREDITSmedia19 Mar 202522 May 20254campaign via Mediaweek
Digitas Australia SEEN IN CREDITScreative22 May 202522 May 20251campaign via Campaign Brief
Creata Australia SEEN IN CREDITScreative22 May 202522 May 20251campaign via Campaign Brief
Digitas SEEN IN CREDITScreative19 Mar 202519 Mar 20253campaign via Mediaweek
Collider SEEN IN CREDITSproduction19 Mar 202519 Mar 20253campaign via Mediaweek
Sam I Am SEEN IN CREDITSproduction19 Mar 202519 Mar 20253campaign via Mediaweek
DDB Sydney SEEN IN CREDITScreative3 Apr 202412 Mar 202513campaign via Campaign Brief
Photoplay SEEN IN CREDITSproduction10 Feb 202510 Feb 20252s asks via Mediaweek
Heckler SEEN IN CREDITSpost-production10 Feb 202510 Feb 20252s asks via Mediaweek
Scoundrel SEEN IN CREDITSproduction2 Dec 20242 Dec 20241Macca via Campaign Brief
Dan Martin SEEN IN CREDITSdesign4 Oct 20244 Oct 20241Very Important Purple via Campaign Brief
Rabbit SEEN IN CREDITSproduction4 Oct 20244 Oct 20241Very Important Purple via Campaign Brief
Mango CRM: Digitas SEEN IN CREDITSPR4 Oct 20244 Oct 20241Very Important Purple via Campaign Brief
Peitra Withaar SEEN IN CREDITScreative11 Sept 202413 Sept 20242campaign via Campaign Brief
Mango Communications Sydney SEEN IN CREDITSPR22 May 202422 May 20242campaign via B&T
Revolver SEEN IN CREDITSproduction3 Apr 202422 May 20243campaign via Campaign Brief
Revolver SEEN IN CREDITSpost-production22 May 202422 May 20242campaign via B&T
Squeak E. Clean Studios Sydney SEEN IN CREDITSaudio22 May 202422 May 20242campaign via B&T
Smith SEEN IN CREDITSaudio3 Apr 20243 Apr 20241campaign via Campaign Brief
Mango SEEN IN CREDITSPR3 Apr 20243 Apr 20241campaign via Campaign Brief

Also credited People named once in McDonald’s Australia campaign credits

Brandon Piggott (Creative Team, Oskar Westerdal, Campaign Brief) · Edward Krause (Senior Producer, Oskar Westerdal, Campaign Brief) · Sarah Tan (Strategist, Dan Martin, Campaign Brief) · India Harris (Director, Rabbit, Campaign Brief) · Sophie Fletcher (Costume Designer, Pip Smart, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Amanda NakadMarketing Director4 Oct 2024Now
Maxine NetrayanaSenior Brand Manager4 Oct 2024Now
Samantha LauAssistant Brand Manager4 Oct 2024Now

On the record Short paraphrases with links

No quotes logged yet.