Fri 16 Oct 2026SOURCED DATA
Brands › McDonald’s New Zealand

McDonald’s New Zealand

Marketing lead: Luke Rive (Director of Marketing, since 3 Sept 2026) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Loyalty indexNot enough data0 records, needs 3
Avg tenureNot enough data0 records, needs 3
CMO effect0 of 3new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data3 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

seen: creative
242526
seen: media
242526
DDB Group AotearoaOMDNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Pitch predictor How it works

Not enough history to predict (3 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on McDonald’s New Zealand campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
OMD SEEN IN CREDITSmedia3 Mar 20253 Sept 20262campaign via Campaign Brief
DDB Group Aotearoa SEEN IN CREDITScreative3 Mar 202516 May 20252campaign via Campaign Brief
Department of Post SEEN IN CREDITSpost-production3 Mar 20253 Mar 20251campaign via Campaign Brief
Sliced Tomatoes by The Just Brothers SEEN IN CREDITSaudio3 Mar 20253 Mar 20251campaign via Campaign Brief

Also credited People named once in McDonald’s New Zealand campaign credits

Andrew Laurich (Director, Flying Fish, Campaign Brief) · Alex Glucina (DOP, Flying Fish, Campaign Brief) · Nathan Pickles (Offline Editor, Leon Woods, Campaign Brief) · Liquid Studios (Soundtrack/composer/Music, Leon Woods, Campaign Brief) · Sarah Kinniburgh (Executive Producer, Gather Productions, Campaign Brief) · Bevan Crothers (DOP, Gather Productions, Campaign Brief) · Joe Rixon (DOP, Gather Productions, Campaign Brief) · DDB Edit Suite (Editor, Department of Post, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Luke RiveDirector of Marketing3 Sept 2026Now
Leigh BenvieHead of Brand and Media3 Sept 2026Now
Violet HolsterSenior Brand Manager3 Sept 2026Now

On the record Short paraphrases with links

No quotes logged yet.