Under Armour
Marketing lead: Dimitrija Georgiev (Head of Media and Digital Marketing, since 4 June 2025) · Total appointments: 1
Roster: OMD (media) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
OMDNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | OMDCURRENT | 4 June 2025 | Now | 1.4 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 4 June 2025 | 4 June 2025 | appointment | media | OMD | confirmed | via Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Dimitrija Georgiev | Head of Media and Digital Marketing | 4 June 2025 | Now |
On the record Short paraphrases with links
AGENCY SAYS Lee said OMD was pleased to take on Under Armour. Charlotte Lee · the move · via Mediaweek, 4 June 2025 · paraphrased
WHY THEY WON Georgiev credited OMD with a collaborative way of working, sharp strategic thinking and its data and technology capability. Dimitrija Georgiev · the move · via Mediaweek, 4 June 2025 · paraphrased